Fractional CMO | Flexible, High-Demand Industry

Summary Backed by 20 years of success, LiveHappy Initiative helps people align career & lifestyle goals through flexible, purpose-driven work creating lasting results. We're hiring a Fractional CMO to lead marketing strategy and accelerate measurable growth for our award-winning learning programs. This is a senior, performance-based leadership role ideal for an experienced CMO, VP of Marketing, or senior marketing executive who wants high impact with flexible hours.

What you'll do

• Define and own high-level marketing strategy, positioning, and messaging for global reach.
• Build and optimize acquisition funnels to attract, engage, and convert senior professionals.
• Lead brand and content strategy to elevate visibility across digital and thought-leadership channels.
• Design performance metrics and dashboards to measure marketing ROI and drive continuous improvement.
• Coach and collaborate with cross-functional partners and external consultants to scale initiatives.
• Represent LiveHappy Initiative credibly in industry forums and peer groups.

Requirements

What success looks like (first 6-12 months)

Clear, documented marketing strategy and roadmap aligned to revenue and growth goals.

Measurable lift in qualified inbound leads to conversion rate.

Launch of at least one scalable acquisition channel with demonstrable ROI.

Strong external positioning: events, content placements, or partnerships that raise brand credibility.

Qualifications

• 10+ years in senior marketing leadership (CMO, VP, Head of Marketing, or equivalent).
• Proven track record of building and scaling marketing programs that deliver measurable business results.
• Deep experience with digital acquisition, content/brand strategy, and performance analytics.
• Comfortable working in a flexible, performance-based engagement model.
• Excellent communicator and relationship builder; experienced working with senior peers.
• No cold calling required - role focuses on strategic leadership and high-value outreach.

Benefits & Support

• Remote work with a flexible schedule.
• Performance-based structure with upside for results.
• Established strategies and systems you can leverage immediately.
• Access to a supportive global network of experienced professionals.
• Work that is meaningful, profitable, and aligned with your next chapter.

Compensation & Structure

Performance-based compensation structure; details provided during hiring discussions.

Flexible, fractional hours - scope and time commitment negotiable based on experience and results.