Freelance Social Media Strategist – Pharma

Responsibilities

• Develop social strategies for patient and HCP audiences that align to brand, business, and engagement KPIs.
• Assess a brand's competitive social landscape and turn it into channel strategy, content pillars, and measurement recommendations.
• Advise on page setup, verification, and launch sequencing for Rx brands, and help us navigate unclear or inconsistent platform policies for pharma use cases.
• Build MLR-ready content workflows: templates, review checkpoints, fair-balance and ISI conventions, AE/product-quality-complaint escalation, and comment moderation.
• Define a measurement framework that connects native social analytics with GA4 — UTM governance, taxonomy, dashboards, KPI reporting.
• Support an org-level social playbook covering governance, workflows, escalation, and archiving.
• Recommend practical AI-assisted workflows for social listening, content tagging, and reporting — within regulatory, privacy, and confidentiality constraints.
• This is a hands‑on execution role, not a purely advisory one.

Requirements

• 5+ years in social media strategy, including 2–3+ years on prescription pharmaceutical, biologic, or regulated healthcare brands (agency or in‑house).
• Hands‑on experience launching or managing Rx brand social properties on Meta, LinkedIn, Instagram, YouTube, or similar.
• Working fluency in FDA/OPDP promotional rules, fair balance, MLR review, AE/PQC escalation, and patient/HCP audience separation — you're doing this already, not learning it on the job.
• Comfort working across account, strategy, creative, media, analytics, regulatory, legal, medical, and client stakeholders.
• Strong writing, documentation, and client‑facing presentation skills.
• Bonus Points If You Have
  • Existing support or escalation relationships with Meta, LinkedIn, or other platform teams.
  • Built social playbooks, launch checklists, or MLR‑ready content systems before.
  • Supported both patient and HCP communities with platform‑specific nuance.
  • Used AI tools for social listening, tagging, analytics summaries, or workflow automation.

Core Competencies

Demonstrates expertise in developing and executing social media strategies for prescription pharmaceutical brands, with a strong focus on compliance with FDA/OPDP promotional rules and MLR processes. Proficient in leveraging analytics and AI tools to enhance social engagement and content workflows while ensuring regulatory adherence.