German Facility Advisor

We're hiring a Facility Advisor to cover the Düsseldorf, Cologne, and Dortmund corridor for Athena Ag.

You'll be a dedicated person on the ground in NRW — inside social clubs and commercial facilities, running trials, advising on feed programs, and converting growers who are currently using inferior product.

This is not a desk job. This is not a marketing role with a sales title. You will be in facilities weekly, building relationships face-to-face, and owning every deal from first conversation to first order and beyond.

What success looks like in 12 months:

You have 100+ active commercial accounts across NRW. Your trial conversion rate is above 70%.

Reorder rates are consistent because your growers trust your technical guidance — they call you before they call their distributor. You've built a book of business that sustains itself on retention revenue while you keep adding new logos on top.

Your accounts see you as the person who improved their operation, not the person who sold them something.

The split is 30% new business, 70% retention and growth. You self-generate pipeline and receive inbound leads. Full sales cycle ownership. Competitive base salary plus uncapped commission.

What you'll do

• Own the NRW territory end-to-end — prospecting, qualifying, running product trials inside facilities, closing commercial accounts, and managing them post-sale
• Serve as the primary on-site technical advisor for your accounts on feed programs, fertigation protocols, and product integration into existing cultivation workflows
• Grow existing accounts through regular facility visits, driving reorder consistency, SKU expansion, and deeper product adoption
• Self-generate pipeline through direct outreach, facility visits, network referrals, and industry events alongside company-provided leads
• Represent Athena Ag at regional trade events, club meetups, and grower gatherings across NRW
• Report territory activity, trial status, and revenue forecasts accurately in CRM

Who this is for

You've worked inside commercial cannabis cultivation — not home grows, not dispensary retail, not ancillary services. You understand what it takes to run a facility at scale and you can speak the language of commercial growers credibly.

You've personally closed accounts and retained them. You know how to prospect, qualify, present, handle objections, and ask for the business. You don't wait to be told what to do — you build your own pipeline and manage your own calendar.

You have an existing network in the German cannabis industry, particularly NRW. You know who's growing, where the new clubs are forming, and who makes purchasing decisions.

You're fluent in German and professionally proficient in English. You have a valid driver's license and you're ready to be in the field daily.

If your cannabis experience is limited to home cultivation or retail, this isn't the right fit.

How this role fits the organization

Athena Ag is the largest commercial cannabis nutrients company in North America. We're expanding into EMEA and Germany is one of the priority markets.

You'll report into the EMEA commercial team and operate as the face of the company across NRW.

The infrastructure is already in place — marketing, technical support, logistics, and a product line proven at scale in the most competitive markets in the world.

What's missing is someone on the ground who can sell and advise. That's you.

Success in NRW opens the door to broader territorial ownership as the German market scales.

If you know commercial cannabis in NRW and you can sell, submit with your CV and a short note on your network and track record. No recruiters.