Germany Marketing Manager (EMEA)

1. Local Event Management to Drive Higher Impact

Responsibilities include:

• Be responsible for the organisation, coordination of trade fair appearances, proprietary events and speaking opportunities in Germany, on‑site and digitally
• Drive stronger attendance and engagement through locally relevant campaigns.
• Manage on‑site execution, ensuring a consistent and premium brand experience.
• Strengthen partner and association relationships to increase reach and credibility.

2. Dedicated Sales Enablement & Pitch Support

Sales teams require tailored, culturally aligned enablement materials and direct marketing support during client engagements for D2C and Omnicom engagements. Localise sales collateral, pitch decks, case studies, and proposals for German audiences.

Responsibilities include:

• Supporting sales teams in high‑stakes pitches, providing tailored messaging, proof points, and market insights
• Enabling reps with local competitive intelligence, industry insights, and German‑specific customer narratives.
• Develop industry‑ and account‑specific materials that resonate with German decision‑makers.
• Act as the bridge between marketing strategy and sales execution, ensuring consistency and relevance.

3. Demand Generation and Sales Alignment

Responsibilities include:

• Management of marketing campaigns with CRM (Salesforce), Marketing Automation (Marketo) liaising with the marketing ops team for execution
• Implementation of paid media campaigns for new customer acquisition as well as for cross‑ and up‑selling across channels (e.g. advertorials, ABM, social, email, newsletter)
• Manage lead capture, qualification, and distribution to sales.
• Ensure GDPR‑compliant processes for data handling and targeting.
• Report on lead outcomes and optimise performance based on data.
• Maintain tight alignment with the sales team to prioritise high‑intent opportunities.

4. Content, Comms and PR to Strengthen Brand Trust

Responsibilities include:

• Lead and manage Germany PR and comms including creation of press releases, professional articles and advertorials, measurement of share of voice and placement in relevant key media and via OTS, in coordination with our external PR agency
• Crafting German‑language CRM, nurture, and lifecycle communications.
• Management of social media channels, localising social media content to reflect local market tone and expectations.
• Creation & production of content and marketing materials and management of translations, e.g. for newsletters, website, eBooks, brochures, business cards
• Responsibility, maintenance and development of the Germany website, taking into account SEO measures and international specifications. Including QA’ing and optimizing the German website for clarity, accuracy, and cultural fit. Working in coordination with external consultant

Qualifications

• Specialised marketing qualification or equivalent
• Demonstrable experience of strategic and operational work experience, preferably in B2B marketing
• Strong project management and management skills
• Strong communication and written skills
• Creativity and ability to proactively inspire others with ideas
• Experience with content management systems (e.g. WordPress), marketing automation and CRM tools, ideally Marketo and Salesforce, as well as knowledge of SEO, SEA, social media tools (e.g. Sprout Social)
• Demand generation and account‑based marketing are not alien to you
• Experience in planning, budget management and reporting
• German speaking – fluent
• English speaking – very good knowledge of spoken and written English

Our offer:

You can expect a motivated and collaborative team working in a future‑oriented, global company. You will have the opportunity to own projects independently and actively contribute to both the global marketing and German sales team.