Global Brand Activation Manager (m/w/d)

Global Brand Activation Manager (m/w/d)

Berlin – Vollzeit – Festanstellung

Great Taste. Clear Attitude. Unforgettable Experiences. That's what THOMAS HENRY, UNDONE, and MATE MATE are all about. Founded in Berlin in 2010, our brands have grown from local pioneers to international players. Today, we're creating experiences that inspire bartenders, partners, and consumers around the world. Tomorrow, we want to take things even further—with you. We're looking for a Global Brand Activation & Advocacy Manager who thrives at the intersection of brand, culture, and hospitality. Someone who can turn strategy into experiences, build meaningful industry relationships, and create activations that leave a lasting impression.

Responsibilities

• Driving the execution of our global brand strategy and annual activation roadmap
• Creating impactful, scalable launch and activation toolkits that empower markets worldwide
• Leading the strategic planning of international trade shows, events, partnerships, and industry collaborations
• Developing compelling POS materials and activation concepts together with our Trade Marketing team
• Managing and inspiring our international Brand Ambassador network
• Coordinating global bartender exchange programs, educational initiatives, and advocacy travel experiences
• Partnering closely with distributors and sales teams to deliver world‑class brand activations in‑market
• Identifying emerging consumer trends, cultural movements, and industry insights to keep our brands ahead of the curve
• Designing and executing exclusive customer and partner incentive experiences

Qualifications

• 3+ years of experience in Brand Management, Trade Marketing, Events, Advocacy, or a similar marketing role
• A genuine passion for hospitality, drinks culture, and the premium beverage industry
• Hands‑on experience within bars, hospitality, spirits, or FMCG brands is a strong advantage
• Deep understanding of consumer trends, cocktail culture, and the evolving hospitality landscape
• Outstanding project management and organizational skills
• A proactive, entrepreneurial mindset with a strong bias for action
• Excellent communication and stakeholder management skills
• An international mindset, fluency in English, and at least intermediate‑level German language skills
• Based in Berlin or willing to relocate, as this position is based at our Berlin office
• A willingness to travel and represent our brands globally

Benefits

• Work with exciting brands, products, and international projects
• Benefit from short decision‑making processes and direct interaction with management
• Join a team with personality, humor, and open, fast communication
• Enjoy the freedom to bring in your own ideas and grow personally
• Build and expand your international network
• Flexible working hours that fit your lifestyle
• A competitive compensation package with an annual bonus