Global Consumer Lead (m/w/d)

Overview

Bionorica, with approximately 2.200 employees worldwide, is the German market leader in over-the-counter herbal medicines. For over 90 years, we have been unlocking the secrets of nature by combining the knowledge of traditional medicinal plant therapy with pioneering results from scientific research. "Phytoneering" is the formula for our success, which has kept us on a growth trajectory for years. This is how we open up new markets with innovative, highly effective herbal medicines.

Responsibilities

• Portfolio, innovation, and consumer insights: Close collaboration with local marketing and sales functions to ensure a consistent brand experience.
• Developing and implementing a strategy that centers consumer needs at the heart of our innovation processes.
• Ensuring that our products are available to our customers anytime, anywhere.
• Focus on TV commercials and other relevant channels to maximize brand presence.
• Development and implementation of global marketing strategies based on comprehensive market and consumer analyses to increase brand awareness and loyalty.
• Monitoring existing products and innovation management for the successful market launch of new products.
• Using market analysis and technological trends to identify new business opportunities.
• Conducting analyses to gain deeper insights into the needs and behaviors of our consumers.

Requirements

• Graduated in marketing, business administration, or a comparable qualification.
• Several years of experience in consumer insights and media; ideally with in-depth knowledge of innovation management or product development, preferably in the consumer goods industry.
• Strong analytical skills and experience in performing market analyses.
• Creativity and strategic thinking to develop innovative solutions.
• Team-oriented approach with excellent communication skills in German and English.

We Offer You

• A globally operating, family-owned company with a commitment to social responsibility.
• Flexible working time models and remote work options (60–80% home office per month) to support a healthy work–life balance.
• Responsible fields of activity with a thorough onboarding process and performance-based compensation with attractive social benefits and company pension plan.
• Exciting prospects in a globally growing company with diverse professional and personal development opportunities.

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