GLOBAL CUSTOMER LIFECYCLE & LEAD GENERATION SPECIALIST (M/W/D)

In this role you will steer the global customer journey and lead generation framework to improve engagement, conversion, and growth. You’ll align cross-functional teams, drive governance, and optimize marketing technologies to support regional execution. You will shape digital touchpoints, measurement, and data-driven decisions to enable scalable customer lifecycle management across markets. This is a strategic, hands-on role with a meaningful impact on international growth and transformation.

• flexible working time models
• training opportunities and leadership programs
• attractive salary with 30+ days vacation
• Christmas bonus and vacation bonus
• social benefits (insurance options)
• JobRad and good transport connections

• Establish Global Customer Journey Governance and Ownership
• Develop and Maintain the Global Customer Journey Roadmap
• Define Customer Journey Metrics, Reporting, and Visibility
• Drive Customer Journey Adoption and Change Management
• Lead Cross-Functional Customer Journey Transformation and Continuous Improvement
• Develop and Optimize the Global Marketing Lead Generation Framework (persona-based targeting, segmentation, MQL concepts, and handover processes)
• Design, execute and optimize global lead generation programs (campaigns, content, channels, nurturing, landing pages, CTAs, forms)
• Ensure data quality and compliant use of Marketing Automation and AI across regions and divisions
• Advise and train regional teams on lead management, campaign tracking, and performance reporting

• Experience in customer lifecycle management, CRM or lead management in an international environment
• Ability to translate strategic concepts into scalable processes
• Proficiency with CRM, marketing automation, and reporting tools for data-driven decisions
• Understanding of end-to-end funnel processes and integration of lead generation, retention, and account growth
• Strong cross-departmental collaboration and ability to train and advise diverse audiences
• Structured, analytical, and independent work style

• cross-functional collaboration
• analytical thinking
• clear communication
• CRM and lead management
• marketing automation and reporting tools
• data-driven decision making