GLOBAL CUSTOMER LIFECYCLE & LEAD GENERATION SPECIALIST (M/W/D)

In this role you lead the global customer journey, digital marketing, and lead generation strategy to enable regional teams and drive customer growth. You will establish governance, define metrics, and drive adoption of the end-to-end funnel across countries. You’ll optimize marketing technologies and lead programs, ensuring data quality and compliant usage of marketing automation and AI. The role combines strategic thinking with hands-on implementation and cross-functional coaching to transform how customers are acquired and retained.

• flexible working time
• training opportunities
• salary with collective bargaining components
• 30+ days vacation
• Christmas bonus
• vacation bonus

• Establish Global Customer Journey Governance and Ownership
• Develop and maintain the Global Customer Journey Roadmap
• Define Customer Journey Metrics, Reporting, and Visibility
• Drive Customer Journey Adoption and Change Management
• Lead Cross-Functional Customer Journey Transformation and Continuous Improvement
• Develop and Optimize the Global Marketing Lead Generation Framework (persona-based targeting, segmentation, MQL principles, handover processes)
• Design, execute and optimize global lead generation programs (campaigns, content, channels, nurturing, landing pages, CTAs, forms)
• Ensure quality of Marketing-generated data and promote compliant use of Marketing Automation and AI across regions
• Advise and train regional teams on lead management, campaign tracking, performance reporting, and digital activation of customers

• In-depth experience in customer lifecycle management, CRM or lead management in an international environment
• Ability to translate complex requirements into scalable processes
• Proficient with CRM, marketing automation and reporting solutions
• Experience with end-to-end funnel processes and integrating lead generation, retention and account growth
• Strong cross-departmental collaboration and ability to train and consult target groups
• Structured, analytical, independent working style

• cross-functional collaboration
• analytical mindset
• training and consulting abilities
• CRM
• marketing automation
• reporting solutions