Global Product Marketing Manager, Flow Cytometry Automation

Responsibilities

• Develop, own, and lead the global go-to-market strategy for flow cytometry automation and sample preparation systems
• Build the automation marketing roadmap—segmentation, value propositions, positioning, and adoption targets
• Forge and grow strategic 3rd party partnerships that drive workflow integration and commercial synergies
• Serve as the primary liaison for external business partners, building trust and leading cross‑functional collaboration
• Equip regions to localize execution while maintaining global consistency
• Own KPIs and dashboards to track program performance and market penetration
• Drive downstream marketing strategy across all growth initiatives—including the FACSLyric flow cytometer portfolio—owning marketing strategy, driving growth and adoption, and expanding into new markets and customer segments
• Craft differentiated messaging and positioning that resonates with key customer personas
• Build and run multi‑channel programs—digital, email, events, webinars—that generate demand and accelerate sales
• Partner with regional teams to localize global campaigns for maximum local impact
• Produce compelling customer‑facing content—brochures, case studies, ROI tools, web content—that moves buyers through the funnel
• Collaborate with growth marketing and marketing communications to unify strategy, messaging, and demand generation
• Partner with regional leaders and sales to drive market penetration and revenue growth
• Cultivate relationships with strategic customers and key opinion leaders to accelerate adoption
• Shape long‑range marketing plans that cement Waters Biosciences' leadership in flow cytometry automation
• Build and maintain competitive intelligence frameworks—tracking positioning, launches, pricing, and market share
• Turn competitive insights into sharp messaging, sales tools, and winning campaign strategies
• Stay ahead of pricing and tender activity to keep commercial strategies competitive and regionally relevant

Requirements

• Bachelor's in Life Sciences, Business, or related field
• At least 5 years of marketing experience in healthcare, diagnostics, or scientific instrumentation
• Flow cytometry and laboratory automation experience required
• Proven track record building and executing global marketing programs that drive commercial results
• Sharp analytical skills with the ability to synthesize customer insights into actionable strategies
• Advanced PowerPoint, Think-Cell, Word and Excel proficiency
• Experience with PowerBI, SFDC, and ServiceMax
• Exceptional communicator with the ability to turn complex data into clear executive narratives - comfortable influencing at all levels
• Strong cross‑functional leadership, change management, and problem‑solving skills
• Ability to travel up to 25%