Global Segments Digital Marketing Specialist

In this role you will lead segment-specific marketing efforts for ABB’s Electrification Smart Buildings and Smart Power portfolios, focusing on digital strategies to drive market share growth. You’ll partner with cross-functional teams to translate technical innovations into customer-centric campaigns and optimize CX across touchpoints. You’ll shape digital transformation initiatives and oversee SEO/SEM and content to generate leads. This position offers global collaboration and a strong impact on ABB’s market leadership.

• remote work model

• Develop and execute strategic marketing plans for the Food & Beverage segment and drive digital marketing across Rail and Buildings segments to grow market share
• Collaborate with Business Lines, Agile teams, and segment leaders to translate technical specs into customer-centered marketing strategies
• Coordinate with Agile Units, Local Sales Units, and Global Marketing to ensure a unified approach to customers
• Conduct market research and competitive analysis to identify growth opportunities
• Nurture relationships with internal and external stakeholders to continually improve marketing approaches
• Use performance data and campaign analytics to optimize marketing effectiveness
• Oversee Customer Experience (CX) initiatives to improve interactions and loyalty
• Implement digital marketing strategy including website development, SEO, and social/digital content
• Develop targeted SEO/SEM activities and manage online channels to generate leads and improve conversions
• Utilize data-driven insights to enhance digital campaigns and customer experience
• Manage budget and ensure activities meet timelines and costs

• Bachelor degree with 8+ years of experience in marketing, preferably in industrial/infrastructure B2B environments
• Knowledge of the electrification industry is preferred
• Proven track record with marketing strategy development and campaigns, with strong digital marketing and ABM experience
• Strong analytical skills and data-driven decision-making
• Excellent interpersonal and collaborative skills across teams
• Exceptional leadership and communication abilities
• Proficiency with marketing tools such as SFDC, Pardot, DemandBase or similar platforms

• Collaborative mindset
• Analytical thinking
• Strong communication
• Digital marketing strategy
• ABM (Account-Based Marketing)
• SEO/SEM