Google Ads Media Buyer

Responsibilities

• Own and optimize Google Ads campaigns across Search, Shopping, Performance Max, and Display.
• Manage the performance of assigned client accounts, ensuring campaigns contribute to revenue growth and profitability.
• Develop testing frameworks for campaign structure, bidding strategies, audiences, creatives, and ad copy.
• Analyze account performance and translate data into actionable optimization plans.
• Monitor key business metrics such as ROAS, MER, CAC, revenue contribution, and overall spend efficiency.
• Collaborate with internal media buying specialists to exchange insights and solve performance challenges.
• Support creative development by providing feedback, creative briefs, and ad copy recommendations.
• Ensure accurate tracking and attribution through Google Analytics 4 and Google Tag Manager.
• Maintain clear communication with clients through Slack, reporting, and regular performance meetings.
• Stay up to date with Google Ads best practices, platform updates, and emerging e-commerce trends.

Requirements

• Proven experience managing Google Ads campaigns for e-commerce brands.
• Strong understanding of Search, Shopping, Performance Max, and Display campaigns.
• Experience working with performance-driven KPIs such as ROAS, CAC, MER, and revenue growth.
• Ability to independently manage multiple client accounts simultaneously.
• Strong analytical mindset with the ability to identify trends and optimization opportunities.
• Hands‑on experience with Google Analytics 4 and a working knowledge of Google Tag Manager.
• Excellent communication skills and confidence in client‑facing interactions.
• High level of ownership, accountability, and attention to detail.
• Fluent English, both written and spoken.