Group Specialist Digital Marketing (m/f/d)

We are people with Qaracter. We are the #OQEMAfamily.

Welcome to OQEMA at our historic Schloss Liedberg headquarters, where tradition meets modern career opportunities.

With the expertise and commitment of our international teams, OQEMA has grown to become one of the Top 5 chemical distributors in Europe .

We believe in an environment where ideas are heard, ownership is encouraged and people have the opportunity to make a real impact.

Ready to bring your Qaracter and help shape the future of digital marketing at OQEMA?

Group Specialist Digital Marketing (m/f/d)

Your Impact

• Plan, execute and optimise digital multichannel marketing and communication campaigns , focusing on email marketing, social media and other digital touchpoints
• Develop engaging, target-group-specific content and communication activities, from creative concept to hands‑on implementation
• Create consistent digital customer journeys by connecting different channels, content and formats
• Track, analyse and report relevant marketing KPIs to measure campaign success and continuously improve performance
• Create, manage and optimise website and landing page content in line with customer needs and communication objectives
• Analyse digital channel performance and translate data‑driven insights into actionable improvements
• Support a designated OQEMA industry segment with targeted marketing and communication activities, including digital campaigns, trade fairs, brochures, presentations and customer communications
• Collaborate closely with Sales, Business Development and local marketing teams to support commercial and industry‑specific growth initiatives
• Represent Group Marketing in cross‑functional digitalisation and transformation projects , working with internal stakeholders and external technology partners
• Contribute to international digital and marketing projects , bringing in new ideas, trends and innovative digital communication formats

Your Profile – Digital, Creative, Analytical

• Degree in Marketing, Communications, Business Administration or a related field
• Approximately three years of professional experience in Digital Marketing, Marketing Communications or Campaign Management
• Practical experience in developing and executing digital multichannel campaigns , ideally in a B2B environment or the chemical industry
• Good understanding of digital customer journeys and how different marketing and communication channels work together
• Experience with Content Management Systems (CMS), email marketing and marketing automation tools
• Strong hands‑on mentality and enthusiasm for independently creating and implementing digital content and campaigns
• Analytical mindset and interest in marketing KPIs , with the ability to turn data into actionable improvements
• Experience with Salesforce Marketing Cloud or comparable marketing platforms is an advantage
• Creativity, initiative and a structured approach , combined with a strong focus on execution
• Excellent communication and collaboration skills in an international and cross‑functional environment
• Fluent English (C1) and good German (B2)
• Confident use of MS Office and common digital marketing tools

What We Offer

• 38.5‑hour working week and 30 days of annual leave
• Permanent employment and hybrid working in a growing international company
• Collaborative, family‑oriented culture with open communication and short decision‑making paths
• Attractive annual additional payments , company pension scheme and capital‑forming benefits
• Structured onboarding and regular development and feedback meetings
• Learning and development opportunities , including OQademy and LinkedIn Learning
• Casual dress code and a unique workplace at Schloss Liedberg
• Attractive car leasing programme , subsidised Deutschlandticket and bike leasing
• Regular team and company events
• Exclusive employee discounts and corporate benefits
• Comprehensive corporate health management and sports activities
• Free fruit, vegetables, water, coffee and tea
• Employee referral bonus of up to €1,000

Ready to join the #OQEMAfamily?

We look forward to receiving your application through our job portal – no registration required .

Diversity & Equal Opportunities

At OQEMA, we are committed to diversity, inclusion and equal opportunities. We value different perspectives and backgrounds and foster a workplace based on respect, openness and collaboration.

Discrimination, racism, harassment and bullying have no place in our #OQEMAfamily .

Recruitment agencies are kindly requested not to contact us regarding this position.