Growth Conversion Manager

Job requirements

• 4-6 years of experience in CRO, growth, or experimentation roles within a B2B SaaS or similar digital environment.
• Proven experience driving measurable conversion improvements through A/B testing, personalization, and optimization across websites.
• Strong understanding of experimentation fundamentals, including hypothesis development, statistical significance, and funnel analysis.
• Hands‑on experience with CRO and engagement tools such as chatbots, pop‑ups, personalization platforms, or interactive demos (e.g., Drift, Trendemon, Navattic or similar).
• Data‑driven mindset with the ability to analyze performance, interpret results, and connect experiments to downstream funnel impact.
• Experience working cross‑functionally with SEO, Lifecycle, Localization, and Regional Marketing teams.
• Comfort working in fast‑paced, agile environments while managing multiple initiatives in parallel.
• Strong communication and stakeholder management skills, with the confidence to prioritize effectively and push back when needed.

Job responsibilities

What will you do: We are looking for a Growth Conversion Manager to own A/B testing and personalization across HiBob’s localized websites and support key organic and lifecycle initiatives. You will focus on improving lead generation and funnel progression by creating relevant, high‑performing experiences for global audiences. Working closely with the SEO, Lifecycle, Localization, and Regional Marketing teams, you’ll ensure experiments align with regional needs and broader growth goals.

What you will own and manage: Owning CRO tools such as chatbots, overlays, and product tours, you’ll design, test, and optimize pop‑ups, chatbot flows, and interactive demos to increase engagement and conversions. You’ll use data and experimentation to identify opportunities, scale successful learnings, and continuously improve the user experience across markets while maintaining a thoughtful balance between speed, quality, and impact.

• Own A/B testing/Personalization planning, execution, and analysis – focus on:
  • Localized websites – partner with Localization Manager
  • Lead generation across all websites – partner with SEO
  • Support lifecycle team initiatives
• Collaborate with RMMs on market‑specific lead‑gen activities
• Lead and oversee website layovers strategy:
  • Trendemon
    • Strategize and deploy high‑impact pop‑ups and banner campaigns
    • Own A/B testing of popup and banner variants
    • Support personalization goals
  • Chatbot
    • Manage the Drift bot and new pilot tools (e.g AI bots) by identifying the right triggers, conversational paths, and handoff behaviors
    • Own A/B testing of chatbot variants
  • Navattic (product tour)
    • Take ownership of Navattic to improve website user experience.
    • Collaborate with PMM to leverage this tool for better product exposure on the website

Job benefits

• Company share options plan
• We have a flexible hybrid working model
• Work from home allowance – to get your home office set up!
• Payment for sick leave from the first day
• 2 Social Impact days per year for volunteering
• Annual Headspace subscription and wellness benefits
• Awesome employee referral program – $2,500 for each successful referral with an additional ambassador program
• 10 bis or cibus/wolt – you get to pick!
• Transportation allowance
• Dog‑friendly
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
• Fun company and team social events (locally and virtually with our global teams)
• Bob balance days – 3 additional days within a calendar year – Enjoy a company‑wide long weekend at the beginning of each quarter