Growth Lead (m/w/d) Cologne, DE / Remote

About ProfitPath

ProfitPath is the all-in-one sourcing platform for Amazon sellers. Thousands of sellers across Europe use us every day to find profitable products and scale data-driven. We're growing fast — and we need someone to take marketing to the next level.

The Role

You build our marketing. Not manage, not optimize — build. You develop the strategy, execute it, and measure what works. From paid ads to organic content to landing pages — you own the entire funnel. You work directly with the founders and have the freedom to test channels and tactics as long as the numbers hold up.

What We Expect

• Experience building marketing strategies — ideally in a startup or scale-up
• Strong copywriting — from LinkedIn posts to ad copy to landing pages
• Experience with paid social and performance-oriented ads (Meta, Google, LinkedIn)
• You can build a content strategy and execute it systematically
• You track what works and iterate based on data — no gut-feel marketing
• Basic SEO knowledge — you understand how organic traffic works

Nice to Have

• Experience in e-commerce, Amazon FBA, or SaaS environments
• Experience with marketing tools (Google Analytics, Plausible, Ahrefs, HubSpot, or similar)
• Video content or YouTube strategy
• Affiliate or influencer marketing

Mindset

• You think in funnels, not individual campaigns.
• You're just as good at writing as you are at analyzing.
• You actively use AI tools — for copy, ideation, and scaling.
• You're excited to build something from scratch and help shape the ProfitPath brand.
• You learn on your own initiative. New channels, new formats, new hacks.

What We Offer

• Brand-new cozy office in the heart of Sülz, Cologne
• Direct collaboration with the founders — short feedback loops, fast decisions
• Real ownership over all of marketing
• Budget and freedom to test and scale channels
• A team that treats AI as a core part of daily work