Growth Marketing Manager – Automation

Stellenbeschreibung:

Own the marketing and sales automation stack, with HubSpot Marketing and Sales Hub at the centre
Maintain clean connections between HubSpot, product usage data, billing, website and trial funnel
Design, build and continuously improve automated lifecycle journeys, including trial onboarding, activation nudges, lead scoring and routing, upsell and cross-sell, win-back and churn prevention
Replace manual marketing and sales processes with automation
Build AI agents natively into the funnel for qualification, enrichment, routing, response drafting and content generation
Maintain reliable lifecycle stages, attribution and product-usage signals between systems
Measure every journey with metrics, baselines and iteration plans
Collaborate with Sales, Product, Growth Analytics and eCommerce
For the technical/AI automation focus: architect HubSpot data models, custom objects, properties, APIs, webhooks and integrations; build automations with n8n, Make, Zapier and LLM/agent frameworks
For the lifecycle/content automation focus: own onboarding, activation, in-product messaging, nurture and reactivation content; write German copy and test subject lines, timing, triggers and sequencing

Requirements

Several years in marketing and sales automation, lifecycle marketing, marketing ops or CRM, ideally in B2B SaaS with a self-service or product-led motion
Deep, hands‑on HubSpot experience: workflows, custom properties and objects, lists, lifecycle stages, reporting
Clear strength in one focus area and solid working knowledge of the other
Genuine curiosity about AI agents and automation; already built things with LLMs
Analytical and structured, with a low tolerance for manual, repetitive processes
Fluent German and English
Self-starter able to carry several topics in parallel and finish them
Optional: experience integrating product usage data into CRM-driven journeys, including PQL scoring and usage-based triggers
Optional: experience with data warehouses, reverse ETL or event pipelines
Optional: experience migrating or rebuilding a CRM setup

Demonstrates expertise in marketing and sales automation, particularly with HubSpot, while effectively managing lifecycle marketing strategies and AI-driven automation. Proficient in both German and English, with a strong analytical mindset to optimize processes and enhance customer journeys.