Growth Partnerships Manager

Overview

Growth Partnerships Manager — join us to build and own a new growth area in digital sales across the Baltics. You will create and scale If’s referral, affiliate and digital partnership ecosystem from the ground up, turning partnerships into a predictable customer acquisition and revenue channel. This is a hands-on build-and-own role requiring initiative, structure, and ownership of the partner ecosystem and its commercial performance.

Responsibilities

• Build and own If’s referral, affiliate and digital partnership program from the ground up, including operating model, governance, processes and partner onboarding.
• Create scalable partner management practices, incentive models, commission structures and performance standards.
• Identify, recruit, onboard and develop high-value affiliates across Estonia, Latvia and Lithuania.
• Build and maintain a strong pipeline of partnership opportunities that support digital sales and customer acquisition.
• Own the commercial performance of affiliate and referral channels (leads, conversions, revenue, ROI, and customer acquisition impact).
• Use data and insights to track performance, identify opportunities for improvement, and continuously optimise partnership activities.
• Collaborate with MarTech, product, marketing, legal, IT, data and partnerships teams to ensure smooth customer journeys, technical integrations, compliance and alignment with business priorities.
• Develop cross-sell opportunities within selected customer segments, including health-insured customers with additional product potential.

Qualifications

• At least 3 years of experience in digital marketing, growth partnerships, affiliate or referral marketing, business development, e-commerce or a similar field.
• Strong understanding of digital customer acquisition, partner-driven growth and performance marketing principles.
• Experience identifying, negotiating with and managing external partners or commercial relationships.
• Entrepreneurial mindset with the ability to take initiative, bring structure and move topics forward independently.
• Proven ability to build something from the ground up (e.g., affiliate or referral program, partner network, sales channel).
• Analytical mindset with ability to use performance data, KPIs and business insights to make decisions and improve results.
• Good understanding of digital tools, tracking, attribution, customer journeys and conversion optimisation.
• Strong project management and stakeholder management skills in a cross-functional environment.
• Excellent written and spoken English and knowledge of at least one local Baltic language: Estonian, Latvian or Lithuanian.

Compensation and Benefits

• Salary ranges (gross) by country: Latvia €3,200–3,900; Estonia €3,400–4,200; Lithuania €3,500–4,500, depending on experience.
• Annual performance bonus eligibility.
• Comprehensive benefits package, including discounts on If products for you and your family, birthday gifts and other benefits.
• Flexible working arrangement: primary office location with the possibility of hybrid work.
• Locations: Tallinn, Riga or Vilnius.

Development and Wellbeing

• Opportunities for personal and professional development through training and knowledge sharing.
• A strong international company culture with company events and initiatives that bring people together.
• Wellbeing support through health insurance, additional vacation days and office activities.
• A collaborative environment where you can take responsibility, test ideas and develop solutions with experienced colleagues.

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