Growth & Performance Marketing Manager (all gender)

Stellenbeschreibung:

Job description

Kranus Health is a fast-growing digital health company with consumer-facing products in urology and gynaecology. We’re already doing millions in revenue — but mostly by talking directly to doctors with a field sales force instead of D2C. Now we’re ready to build a world-class performance marketing machine from scratch. And we’re looking for the person who wants to own it like it’s their own business. This is full‑stack growth, with real budget responsibility, real KPIs, and real impact.

Why this role is different

Real ownership: you run your channel like a business, report to Founders
Huge upside: build something that matters, scale it, lead it
Strong foundation: company is already big in other channels + you can access P&E, BI resources for scaling (if needed)
Massive learning curve: regulated growth + performance + product + funnel
Impact: you help patients get access to healthcare they actually need

Your responsibility

Build online marketing from scratch for a well-established, revenue-strong company
Own P&L + the full performance marketing KPI stack end-to-end (CAC, ROAS, LTV, payback, funnel conversion, contribution margin — the whole thing)
Acquire patients in a complex regulatory environment
Build the funnel: creatives → landing pages → tracking → iteration → scale
Run, optimize and scale acquisition across Google Ads (Search, Performance Max, YouTube), Meta (Facebook/Instagram) and whatever works next (Communities, TikTok, affiliates, retargeting, partnerships)

Your mindset

A extremely detail‑oriented, data‑driven nerd (in the best way)
Someone who loves building things and fine‑tuning daily
You work with AI agents before you ask for more team resources
Comfortable with online tools and workflows — you can MacGyver your way through anything
High‑agency, outcome‑obsessed, and accountable (You don’t say “someone should” — you say “I’ll do it.”)

Your background

A university degree in a structured field (e.g. engineering, economics, math, science, computer science)
A track record of building something from scratch (side projects, internships with real responsibility, first 1–2 years in a high‑performance environment)
Bonus points if you’ve ever
- built paid channels from zero
- owned a budget
- run experiments weekly
- done funnel + landing page work
- built dashboards and tracking (GA4, GTM, Looker, etc.)

Tools you’ll probably touch

Google Ads stack (GA4, GTM, ...), Meta Ads Stack
Creative AI toolchain: Superscale, Claude (Code), Recraft but also Canva, Figma
HubSpot CRM (incl. tracking / attribution setup)
Dashboards, Dashboards, Dashboards (PBI & other tools)
Landing page tools (we are team Squarespace for our LPs, but you can Claude Code your way out if you present us a good case)

We value diversity and encourage applications from all qualified candidates, regardless of gender, age, background, disability, or identity.

Your toolkit

Our support and your benefits

Trust - We believe in the talent we hire. You will receive a permanent contract. Home office is easily possible with us.
Body & Mobility - You get an "Urban Sports Club" membership can lease your bicycle at your free disposal.
Future - We support your company pension scheme and will be happy to explain the benefits to you.
Impact - Work with meaning? Together with you we improve the health care of patients, every day.
Teamwork - You are part of a highly motivated team with flat hierarchies and a lot of fun at work.