Head of Commercial Marketing and Customer Experience

Stellenbeschreibung:

Develop and lead global go-to-market strategies for the Heart & Lung portfolio and strategic therapy innovations
Develop value propositions, clinical messaging, and commercial initiatives
Own the international commercial positioning of the product portfolio
Analyze market and competitive trends and identify growth and market-entry opportunities
Drive the international launch of new therapies, particularly in the area of SCS
Partner with Sales to oversee clinical application, user training, and the sustainable adoption of therapies
Lead and develop an international team of Clinical Application Specialists
Manage global marketing campaigns, sales enablement materials, digital content, and trade show and congress participation
Shape the global customer journey—from clinical studies and product demonstrations through procurement and onboarding to long-term therapy and account development
Support an international network of key opinion leaders and strategic partners
Strengthen clinical evidence, peer-to-peer education, and international therapy adoption
Establish structured feedback processes with customers and field teams and translate needs into input for Product Management, Innovation, and R&D roadmaps
Work closely with Global Sales, Product Management, R&D, and MarCom
Ensure compliance with legal, regulatory, and internal company requirements and promote a patient-centered approach

Requirements

University degree, for example in biomedical engineering or business administration, or a comparable qualification; alternatively, training as a perfusionist or registered nurse
MBA is an advantage
At least 10 years of experience in international downstream commercial marketing, ideally in medical technology, critical care, or complex capital equipment
3-5 years of leadership experience
Experience with the global launch of complex medical therapies and with developing and implementing go-to-market strategies
Strong knowledge of intensive care medicine, ventilation, and ECLS/ECMO
Experience in SCS or organ support is an advantage
Experience collaborating with Sales, Product Management, R&D, and Marketing Communications, as well as managing matrix organizations
Strategic and entrepreneurial mindset, hands-on mentality, and strong execution skills
Excellent communication, facilitation, and presentation skills
Strong customer focus and enthusiasm for innovative medical technologies and therapeutic concepts
Intercultural competence, team orientation, and openness to change
Very good written and spoken German and English
Proficiency with Microsoft 365, Teams, SharePoint, and modern digital communication and marketing tools
Willingness to travel internationally approximately 30-50%

Core Competencies

Demonstrates expertise in developing and executing global go-to-market strategies for medical technologies, with a strong focus on clinical application and customer engagement. Proven ability to lead international teams and manage complex marketing initiatives while ensuring compliance with regulatory standards.