Head of Creative Strategy

Responsibilities

• You develop creative campaign concepts for major brands — from the initial idea to the finished pitch.
• You translate clients' marketing, communications, and business objectives into campaigns that demonstrably deliver business results.
• You combine creators, PR, events, stunts, social and paid media into a full‑funnel system — from awareness to conversion.
• You facilitate and lead strategy workshops with clients.
• You confidently present concepts to groups of 10–20 decision-makers and sell them.
• You turn individual campaigns into long‑term partnerships — from pilot to retainer.
• You work closely with our creator management, production, and performance teams.
• You will build the creative function at LikeGroup — initially hands‑on, with the prospect of leading your own team later.

Requirements

• 5–10 years in agency, consulting or brand strategy.
• Experience managing campaign budgets in the six‑ to seven‑figure range.
• Proven track record of developing large campaigns for well‑known brands.
• Deep understanding of creator, influencer, social and paid‑media mechanics — plus earned media, PR, stunts and viral dynamics.
• You think about the objective first, then the tactic.
• You can not only develop ideas but also sell them — confidently to CMOs and boards.
• Extremely strong presentation skills, high personal accountability, and an entrepreneurial mindset.
• Structured working style and high tolerance for frustration — not every idea will sell.
• One requirement above all: the ability to translate business and communications objectives into creative concepts that deliver measurable business results.