Head of E-commerce - Europe

ANTA was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the company is to integrate the sports spirit of “Going Beyond Oneself” into everyone’s daily life. ANTA Sports principally engages in design, R&D, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. Over the years, the company formed three brand groups: Performance Sports Brands, Fashion Sports Brands and Outdoor Sports Brands, empowering everyone who loves sports. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE, and JACK WOLFSKIN etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).

What you'll do

As the Head of E-commerce for the Europe Region, you will take full ownership of the regional e-commerce P&L, driving business growth across Amazon EU marketplaces and the brand's DTC website. You will develop and execute the annual regional e-commerce strategy, build a diversified sales channel portfolio, and lead a high-performing team to deliver sustainable, profitable growth in full compliance with EU regulations.

In this role, you will:

• Take full P&L ownership of the Europe e-commerce business, leading operations across Amazon EU marketplaces and the brand's DTC website, with full accountability for regional revenue and profitability.
• Develop annual business objectives and operational plans for the Europe region aligned with overall corporate strategy, break down KPIs into actionable targets, and lead the team to execute and deliver results.
• Manage Amazon marketplace account relationships , secure platform resources, and drive refined operations; simultaneously oversee DTC website traffic acquisition, conversion optimization, and day-to-day operations to achieve synergistic growth across both channels.
• Lead research, development, launch, and ongoing operations of new local European channels, building a diversified sales channel matrix and continuously identifying new growth opportunities.
• Orchestrate full-cycle marketing campaign planning , execution, and data post-mortem across both channels, continuously optimizing operations and media investment strategies to improve conversion rates and GMV.
• Collaborate with merchandising and supply chain teams to coordinate new product launches and promotional cadence, manage FBA and DTC inventory to optimize turnover and maintain a healthy product mix.
• Lead team day-to-day management , establish operational processes, and drive talent development and succession planning to build a high-performing, professional e-commerce team.
• Leverage core business data to continuously iterate operations, pricing, and marketing strategies while ensuring full compliance with EU market regulations and industry standards to sustain long-term, stable growth.

What you'll bring

• 10+ years of experience managing e-commerce teams in the European market, with proven full-scope Amazon EU marketplace operational expertise and deep knowledge of DTC traffic acquisition, conversion optimization, and customer retention. Experience driving significant business growth is a strong plus.
• Category Experience: Experience in sports or fashion categories is preferred, with a solid understanding of EU e-commerce regulations and compliance frameworks.
• Business Acumen: Strong business acumen and results orientation, with demonstrated ability to adjust strategies based on market trends, platform changes, and competitive dynamics to achieve both revenue and profit growth.
• Channel Expansion: Proven ability to identify, launch, and operationalize new channels in the European market; hands-on experience with local channel expansion is strongly preferred.
• Leadership & Analytics: Strong analytical and decision-making capabilities, cross-functional collaboration skills, and exceptional team management experience, with high self-motivation and resilience.
• Language: Fluent in English, with strong written and verbal communication skills. Professional proficiency in Mandarin Chinese is highly preferred, given the role’s regular collaboration with ANTA’s global headquarters and China-based teams. Additional European language skills are a plus.

EU Pay Transparency Compliance Notice

In accordance with the EU Pay Transparency Directive (2023/970), which took effect on June 7, 2026, the salary range for this position is €80,000 – €100,000 per year. Final compensation will be determined based on objective, gender-neutral criteria including qualifications, experience, and competencies.

Equal Opportunity Employer

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, gender, race, religion, disability, sexual orientation, or any other protected characteristic under EU and local law.