Head of Global Customer & Market Insights

Your mission

You’ll be the go‑to voice of the customer for the organisation - owning our learning agenda, elevating brand health measurement, and turning research into clear decisions that move the business.

What You’ll Do

• Own the learning agenda for Brand Marketing: define priority questions, map knowledge gaps, and align stakeholders on the roadmap.
• Lead brand health measurement: evolve our tracking framework (awareness, consideration, preference, associations, mental availability), set targets with Brand leadership, and report progress with clarity.
• Run customer research end‑to‑end: drivers/barriers, Category Entry Points, message/concept testing, segmentation, and ad/campaign measurement; choose the right methods and balance rigor vs. speed.
• Support Creative, Supply Marketing and PR: design dedicated pre/post studies, partner selection, and campaign readouts that sharpen strategy and creative.
• Make insights accessible and actionable: create crisp pagers and exec summaries, run “insights roadshows,” and maintain a searchable library so teams can self‑serve.
• Modernize our toolkit: pilot AI‑assisted analysis and synthesis, evaluate vendors/partners, and recommend the right stack for speed, quality, and value.
• Lead with influence: facilitate alignment across Brand, PR/Comms, Data/Analytics, CRM, Product Marketing, and local market teams.
• Manage and mentor: oversee 1 research freelancer; brief and manage agencies when scale is needed (including RFPs, SOWs, and budgets).
• Champion ethics and quality: uphold research best practices, privacy, and inclusive, unbiased language in surveys and stimuli.

How We’ll Measure Impact

• Clear learning agenda delivered and adopted; priority questions covered per quarter.
• Brand health targets defined with leadership and tracked transparently.
• Study quality and usefulness (stakeholder CSAT/NPS), and adoption of “insights-to-action.”
• Time‑to‑insight and cost efficiency through better tooling, partners, and AI‑assisted workflows.

Your Toolkit

• 10+ years in insights, research, strategy, or brand analytics (agency or client‑side); travel, marketplace, or consumer tech is a plus, not a must.
• Hands‑on with survey platforms and trackers; comfortable with BI tools (e.g., Looker/GA), spreadsheets, and light stats.
• AI adopter willing to leverage the latest tools to fast track their expertise.
• Experience designing and running segmentations, brand/creative testing, and campaign effectiveness studies.
• Vendor and budget management;
• Experience coaching a small team or freelancers.
• A track record turning mixed signals (reports, trackers, qual/quant, experiments) into simple, decision‑ready recommendations.
• Strong research craft: from writing tight briefs to method design, sampling, avoiding bias, and storytelling with evidence.
• Strategic communication: you translate data into “so what / now what,” tailoring depth for execs vs. working teams.
• Influence and facilitation skills: you build trust, align diverse stakeholders, and can say “not now” when priorities compete.
• Curiosity and creativity: you test new tools, keep up with industry thinking (behavioral science, jobs‑to‑be‑done, consumer psychology), and know when to borrow vs. build.
• Excellent written and spoken English; additional languages are a plus.

How We’ll Make Your Career Journey Extraordinary

• Annual personal growth budget and mentorship programs for continuous learning and development
• Work from anywhere in the world for 30 days per year
• A hybrid working approach with three days of in office collaboration (Mon, Tue, Thur) and two days of optional at home focus time.
• Opportunities to collaborate and socialize with team members through quarterly team events and yearly company‑wide events
• Monthly transportation and fitness budget
• Discounts for you, your friends, and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits

We’re an equal opportunities employer

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application.