Head of Global Media Relations, Digital Engagement & Social Media (w/m/d)

Overview

Audi is undergoing a significant transformation driven by technology, geopolitics, AI, electrification, software-defined vehicles, new competitors, and shifting customer expectations. Communications is a strategic business function that influences perception, shapes global conversations, strengthens trust, and supports long-term business success.

This role combines global media relations, digital engagement, corporate social media, and international narrative orchestration. You will define how Audi shows up in the global conversation across media, platforms, markets, and stakeholders. You will report to the Vice President of Global Communications & Corporate Affairs, and work closely with senior leadership, regional communications teams, product communications, executive communications, and Public Affairs to position Audi as a progressive, globally relevant premium brand.

Responsibilities

• Global Media Relations: Define and lead Audi’s global media relations strategy across all major markets; build and maintain strong relationships with leading international journalists, editors, broadcasters, and opinion leaders; position Audi proactively in top-tier global media and shape relevant public debates; identify global media opportunities and reputational risks early and act decisively
• Narrative & Reputation Management: Shape and orchestrate globally consistent narratives across markets and channels; strengthen Audi’s external positioning during a period of profound industry transformation; lead international issues and crisis communications in high-pressure environments; advise senior leadership on reputational dynamics, media perception, and strategic positioning
• Digital Engagement & Social Media: Lead the evolution of Audi’s corporate digital communications ecosystem; oversee corporate social media strategy, governance, and platform development; strengthen the impact, relevance, and consistency of Audi’s digital storytelling globally; advance a cutting-edge, data-driven and audience-focused approach to digital engagement
• Leadership & Collaboration: Lead and develop a high-performing international team; build strong partnerships across global markets, business units, and the Volkswagen Group; act as a trusted strategic advisor to senior executives and key stakeholders worldwide

Qualifications

• Academic Degree in Communications or Journalism
• Extensive international leadership experience in global communications, media relations, journalism, or reputation management
• Strong and established network with internationally relevant top-tier media
• Proven ability to shape narratives and position organizations or leaders in complex global environments
• Deep understanding of today’s media landscape, digital ecosystems, and platform dynamics
• Strong strategic judgment combined with operational excellence and execution speed
• Experience managing crises, geopolitical sensitivities, transformation processes, and high-pressure situations
• Excellent leadership skills in complex, matrixed, international organizations
• Executive presence, confidence, and strong advisory capabilities
• Entrepreneurial mindset, curiosity, resilience, and high personal credibility
• Excellent English and German skills required; additional languages are an advantage
• Location: Audi’s headquarters in Ingolstadt, Germany — strategic platform within one of the world’s most iconic premium brands
• Role involves shaping how Audi is perceived globally at a defining moment for the company and industry, with direct influence on reputation, relevance, leadership positioning, and global visibility

Weitere Informationen

This position is available at AUDI AG. Generally all positions can be worked part time. We anchor sustainability in our business activities, products and services. We live excitement, trust, courage and responsibility, actively encourage inclusion and create an environment that fosters each employee's individuality in the interests of the company.

Reference Code: I-D-

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