Head of MARCOM

Ref. 6596

Head of MARCOM

Our client is a well‑established Swiss private bank in the mid‑market segment, with around CHF 10 billion in assets under management. In addition to traditional banking services for SMEs and wealth management for HNWIs, the bank also offers innovative pension solutions for occupational and private retirement provision.

Why is this job interesting for you?

This is a succession position. The position of Head of Marketing & Communications is to be filled. You will lead a small team as well as external service providers. You will be fully responsible for redefining the marketing strategy and its implementation.

Broad offering

• Private banking, investment funds, credit, risk analysis, asset/liability management and occupational and personal pension solutions (3 pillar system).

Scope of work

• This is a hands‑on role for someone who enjoys working from strategy to practical implementation. You won't just be influencing through PowerPoint, you'll be implementing.

Growth

• Our client has experienced continuous organic and inorganic growth in recent years.

Collegiality

• Short decision paths, a dynamic VUCA environment where much has been and will be achieved, make this an exciting role.

Swiss values

• You work in a Swiss company where traditional values are upheld.

Role / Function, Supervisor, Headquarters

• Role: Head of marketing & communication (MARCOM)
• Supervisor: Chief Operating Officer (COO)
• Location: Central Switzerland

Main tasks and focus

• Development and implementation of marketing strategy
• Brand / Positioning
• Market research
• PR & corporate communications
• Demand Management / Business Development
• MARCOM Digitisation
• Overall responsibility for process quality assurance, optimisation and digitalisation
• Trend analysis and recommendations, monitoring
• Motivating and leading the MARCOM team
• Budget planning and management

Requirements Profile

• Marketing and communications professional in the Swiss banking sector
• First management experience, at least 3 years
• Experience in managing agencies (marketing & PR) as a client
• Experience in cultural marketing
• Experience in omni‑channel marketing, B2B and B2C demand management
• Social media and marketing automation experience
• Stakeholder management with product management, C‑level, board and internal clients
• Requirements and change management
• Solid education, university or FH degree

Personality Profile

• Open, enthusiastic, trustworthy, focused on the essentials, fair, team‑oriented, customer and solution focused, a passionate MARCOM professional who is committed to the job
• Embraces a VUCA environment as an opportunity, sees market and internal change as an opportunity
• SME mindset, not big bank mentality, motivating, empathetic leader without ego or elbow mentality

Values of our client

• SME, down-to‑earth, established in the market, regional roots with national presence
• The right solution for every need
• Young and innovative management