Head of Marketing - Founding Team

Coverflex

Coverflex started with a simple observation: work changed, but compensation didn’t.

We built a compensation platform that lets companies manage benefits, meal allowance, insurance, and flexible compensation through a single platform.

We value clarity, autonomy, and impact; titles matter less than outcomes.

Role Overview

Head of Marketing – responsible for building the marketing engine in Germany.

Key responsibilities:

• Define and execute the local growth strategy from scratch.
• Generate qualified pipeline and build brand awareness in a traditional, compliance‑first market.
• Collaborate with Sales and BDR teams to create demand generation initiatives.
• Measure success through MQLs, SAL conversion rate, and marketing‑driven pipeline value.

Success Criteria (first 90 days)

• Mapped the competitive landscape and defined go‑to‑market approach.
• Launched first demand generation initiatives such as events, content, or paid media.
• Established working rhythm with Sales and BDR.
• Started moving the needle on early pipeline and MQLs.

Key Qualities

• 5+ years in B2B SaaS marketing at a high‑growth company, owning a marketing function or significant department.
• Proven track record building a growth strategy from scratch for the German market.
• Full‑funnel demand generation expertise: pipeline building, performance marketing, ABM.
• Deep understanding of the German business landscape, buyer personas, and cultural nuances.
• Data‑literate – pulls own reports, tracks conversion rates, makes budget decisions on ROI and CAC.
• Fluent in German and English.

Nice to Have

• Background in HR‑tech, payroll, fintech, or employee benefits.
• Experience managing PR to build brand authority in a new market.
• Community‑building track record (webinars, meetups, HR leader circles).
• Content strategy that balances SEO with high‑level thought leadership.

DNA

• Scrappy strategist who writes and improves playbooks.
• Radically proactive, never waiting for a playbook.
• Curious, listening more to customers than reviewing decks.
• Data‑driven, decisions based on metrics.
• Bridge‑builder between Marketing, Sales, and Product.

What Might Frustrate You

• Need a large team or big budget.
• Rely on established playbooks rather than testing new approaches.
• View Marketing separate from Sales or Product.
• Prefer coordinating over building.

Equal Opportunity Statement

We hire for impact and potential, not pedigree. We welcome applicants from diverse backgrounds and provide a fair, structured hiring process.