Head of Paid Search, AI Advertising – German-speaking

Responsibilities

• Own the strategic direction of complex Paid Search setups and international client accounts
• Develop and evolve cross-channel Paid Search and full-funnel strategies
• Lead and prioritize operational initiatives with a clear focus on impact, scalability, and sustainability
• Establish and continuously improve a strong testing and learning culture within Paid Search – including clear hypotheses, structured testing, and systematic derivation of insights
• Ensure that new ideas, formats, and platform features are continuously evaluated, tested, and refined
• Provide strategic consulting at eye level – including close collaboration and sparring with clients and internal stakeholders
• Take functional leadership of the entire international SEA / Paid Search team: methodologies, standards, quality, and development
• Enable, mentor, and support team members in their day-to-day operational work
• Lead pitches, client presentations, and internal knowledge-sharing formats

Requirements

• At least 5 years of experience in Paid Search / SEA / Search Advertising
• Strong strategic understanding of performance marketing, business objectives, and digital ecosystems
• Experience with complex account structures, automation, and modern Paid Search setups
• A passion for developing hypotheses, testing ideas, and continuously improving performance
• Proven experience in strategic consulting and direct client interaction
• Structured, self-driven working style – especially in a remote environment
• Fluent (business-level) German and English skills are required