Head of PPC

Head of PPC

Management | Google Ads / PPC | Acquisition Strategy

POSITION OVERVIEW

Responsibility: Ensuring the paid search team is driving growth across our portfolio of clients

Reports To: Head of Acquisition

Location: Hybrid/flexible - Leeds Head Office and working-from-home options

Compensation: Competitive Salary + Audit Bonus Scheme + 26 Days Paid Holiday

MAIN ACCOUNTABILITIES

• Mentor, guide, and manage the Paid Search team, ensuring consistent and outstanding service delivery
• Lead quarterly review sessions for the Paid Search team members, ensuring their professional development is prioritised and career progression is in place
• Lead, develop, and optimise our Paid Search service to ensure it is market-leading
• Assist in the hiring process for any new team members we bring into the Paid Search team
• Strategise, build, and execute high-spending Google Ad Campaigns. You will be strategising, building, and executing campaigns on Google Ads on an ongoing basis for a few of your own clients. In some instances, spending over £5,000 per day on the clients' behalf
• Overseeing and retaining a diverse portfolio of clients across your department
• Communicating with your team and your own clients regularly via Slack and Google Meet
• Work closely with the Head of Acquisition to align on activity and progress of the Paid Search service
• Implement and enhance eCommerce best practices within your department, including but not limited to paid ads, creative, CRO, landing pages, product strategy, Shopify, forecasting, analytical tools, etc.
• Keep up to date with eCommerce best practices of tomorrow through training, research, etc.
• Effectively communicate and collaborate across the Company
• Think how our clients think

SUCCESS IN 6 MONTHS

• Demonstrate measurable improvement across our portfolio of Paid Search client results, correlating directly with strategies and ways of working that you've implemented
• Pushing the Head of Acquisition/leadership. Questioning the way we do things and bringing new ideas to the table on a weekly basis
• The Head of Acquisition is overheard saying to the COO, "The new Head of Paid Search is killing it, I can't believe how lucky we were to have found them…"

SUCCESS IN 12 MONTHS

• Have an immaculate track record in establishing robust, efficient, and highly effective strategies that are consistently delivering exemplary results for clients
• Churn rates within the Paid Search service are the lowest they've ever been in 3 years
• Have consistently raised the bar within the Paid Search team by placing an emphasis on employee development/progression
• Have started to take on (and excelled) at Head of Acquisition-level responsibilities by thinking more big picture across Paid Search, Paid Social, CRM, and Creative services

SUCCESS IN 24 MONTHS

• Established the greatest Paid Search department in the country for e-commerce brands, recognised for consistently delivering exemplary results. Big e-commerce brands only want to come to Soar
• You will have progressed up the ranks to Head of Acquisition
• You will have made a name for yourself in the e-commerce industry
• Have implemented a handful of new processes or technologies that have forever changed the way we do things
• Have promoted a handful of PPC Managers to Senior PPC Managers
• Contribute significantly to the overall success and growth of Soar With Us, ensuring the Paid Search department is integral to the agency's achievements

ATTITUDE: YOU

• Will take complete ownership of your successes and failures
• Are entrepreneurial with the ability to see the bigger picture
• Have a proactive approach
• Have exceptional attention to detail
• Confident in building long-term relationships with your client base
• Are able to self-manage and prioritise tasks efficiently
• Have excellent leadership qualities

EXPERIENCE & SKILLS

• You need at least 3 years of experience running PPC campaigns for e-commerce brands at a high level
• You need at least 2 years of management experience within the marketing industry
• Previous agency experience managing a team of PPC Managers is strongly preferred. If not, you must have experience managing a small marketing team within an 8-9-figure e-commerce brand
• A broad understanding of Shopify and e-commerce. If you've never heard of Shopify, Klaviyo or Triple Whale then this role won't be for you. You must have extensive knowledge of the operations and advertising strategies of high-level ecom brands
• Top-notch research skills. With the need to pivot from client to client, you'll need to be able to do in-depth research and get up to speed on the industry and market quickly

BENEFITS OF WORKING AT SOAR

• Our incredible client base. We work with a wide range of companies, spanning multiple niches and continents. You will be working in collaboration with some of the fastest-growing and most established DT