Head of Sales – B2B SaaS

Stellenbeschreibung:

Own the sales engine, including the team, numbers, and sales motions
Carry an individual book of business while coaching two salespeople during the first months
Hire the next salespeople and design the future sales team structure
Own win rate, cycle time, and average contract value by sales motion
Own sales operations, including process, cadence, forecasting, routing rules, quota, commission design, and CRM
Run inbound sales and build outbound sales from close to nothing
Determine which sales motion deserves the next hire
Build a consultative sales motion for larger contract values and one-off services
Use business deadlines such as VAT returns, annual accounts, and advisor contract notice periods to close deals
Continue closing deals directly to stay connected to customer and rep feedback
Own routing and revenue conversion of partner-generated leads while the partnerships manager closes partner agreements

Requirements

AI-native; Claude or an equivalent must be a daily sparring partner
Experience augmenting output with AI and automating suitable tasks, including call analysis, objection patterns, follow-up drafting, pre-conversation research, and reporting
Previous experience hiring salespeople
Ability to explain screening criteria and learn from unsuccessful hires
Strong preference for entrepreneurial experience, either founding a company or running a function as a business
Experience running both inbound and outbound sales
Experience leading a small B2B sales team in a high-volume environment
Prior experience carrying an individual sales number
Ability to build usable playbooks and processes without bureaucracy
Ability to distinguish inbound processors from proactive outbound reps during interviews
Commercial literacy, including pricing, deal structure, and affordability
Direct coaching style and willingness to address underperformance
Honesty and accuracy in CRM
German at native or C2 level is required
English at B2 level or above
Nice to have: tax, accounting, SME-stack, or fintech background
Nice to have: franchise systems, multi-entity groups, or holding structures experience
Nice to have: partner-led or channel sales experience

Core Competencies

Demonstrates expertise in managing sales operations, including process design, forecasting, and CRM accuracy, while effectively leading and coaching a sales team. Proficient in building consultative sales motions and leveraging AI to enhance sales performance and efficiency.