Head of Social Media

Our client is seeking an experienced Head of Social Media to lead the development and execution of its global social media strategy. This is a senior leadership role responsible for driving brand awareness, audience growth, engagement, and customer acquisition across multiple international markets.

The successful candidate will combine strategic leadership with hands‑on execution, managing both internal teams and external agencies while identifying innovative growth opportunities in a highly competitive and regulated digital environment.

Key Responsibilities

Social Media Strategy

• Develop and execute a comprehensive global social media strategy across all major platforms.
• Drive brand awareness, customer acquisition, and audience engagement.
• Identify emerging trends and implement innovative social media initiatives.
• Develop social listening strategies to monitor brand sentiment and market trends.

Content & Campaign Management

• Oversee the creation and distribution of engaging social media content.
• Ensure brand consistency across all social channels.
• Support integrated marketing campaigns in collaboration with Marketing, CRM, Product, and Branding teams.
• Manage influencer partnerships and external collaborations.

Team Leadership

• Lead, mentor, and develop the Social Media team.
• Manage relationships with external agencies and third-party partners.
• Foster a high‑performing, collaborative team environment.
• Allocate resources and manage the social media budget effectively.

Performance & Growth

• Monitor campaign performance and key social media KPIs.
• Analyse data and provide actionable insights to optimise performance.
• Develop innovative growth strategies to increase reach, engagement, and market penetration.
• Stay up to date with platform developments, industry trends, and regulatory changes.

Requirements

• Minimum 5 years of experience in Social Media Marketing.
• At least 2 years of experience leading a social media team.
• Proven track record of delivering successful social media strategies with measurable commercial impact.
• Experience managing multiple social media platforms across international markets.
• Strong understanding of content creation, community management, paid social advertising, and social media analytics.
• Experience managing external agencies and third-party partners.
• Excellent leadership, communication, and stakeholder management skills.
• Strong analytical mindset with experience measuring campaign performance and ROI.
• Creative thinker with the ability to develop innovative social media campaigns.
• Experience operating within regulated or highly competitive digital industries will be considered an advantage.