Influencer marketing manager in digital retail

Описание:

In this role, you will be responsible for the strategic and operational management of our influencer marketing, with a clear focus on retail impact - both for our online shop and our brick-and-mortar sales channels. The goal is to establish influencers as a measurable growth driver throughout the entire customer journey.

Задачи:

• Develop and implement an influencer strategy focused on revenue growth (D2C + retail/wholesale)
• Plan, manage and optimize influencer campaigns with clear KPI frameworks (e.g. ROAS, CAC, retail sell-out, store traffic)
• Plan and manage the budget, including forecasting and performance controlling
• Build and maintain long‑term relationships with creators, agencies and platforms
• Work closely with Performance Marketing, Brand Marketing and CRM to integrate campaigns
• Develop retail‑specific influencer activations (e.g. POS campaigns, geo‑targeting)
• Analyze and report on campaign performance and derive recommendations for action
• Identify new trends, platforms, and creator formats in the retail and social commerce environment

Требования:

• 2-5 years of experience in influencer marketing, ideally in the consumer goods, beauty or lifestyle sector
• Demonstrable experience in performance‑oriented campaigns (not just awareness)
• Strong analytical skills and confident use of KPIs and tracking tools
• Experience working with internal stakeholders
• A feel for brand management, content and creator fit
• Hands‑on mentality and strategic thinking
• Fluent in German and English
• Understanding of retail structures (e.g. sell‑in vs. sell‑out, trade marketing, POS mechanics)
• Будет плюсом: Experience with affiliate/creator commerce models; Knowledge of retail media or omnichannel campaigns; Network in the creator or agency landscape in DACH

Условия:

• You will have the opportunity to actively contribute to shaping our company, from small processes to major decisions
• A key role at the intersection of performance, brand and retail
• A high level of ownership and room to shape things
• An international, dynamic environment
• An office with a roof terrace in Berlin Kreuzberg
• You benefit from two fixed work‑from‑home days per week (Monday and Friday)
• Enjoy free and incredibly delicious snacks and drinks whenever you like, with a Späti vibe
• Need fresh inspiration and energy? Our workation policy gives you the opportunity to work from abroad
• A free, personalized skincare routine for you at any time, as well as discounts on our products for your friends and family
• For a sustainable commute, you can have us pay for a Deutschland Jobticket or support your health with an Urban Sports Club membership
• You are covered for the future: we offer a company pension plan