Influencer Marketing Manager - Spain/LATAM

YesStyle.com is a leading global online retailer that specializes in Korean and other Asian beauty, fashion and lifestyle products. Along with our sister company AsianBeautyWholesale.com which serves as a B2B distribution platform, we bring over thousands of brands to millions of customers worldwide. Learn about us at

Objective

As the Influencer Marketing Manager for Spain, you are to grow YesStyle’s influencer network and to increase and strengthen the brand visibility across the country through impactful strategy and creative marketing campaigns to reach our target audience.

Key Responsibilities

• Manage all influencer activities for the Spanish market from start to finish (e.g. outreach, negotiation, briefing, tracking and reporting).
• Identify and engage with relevant influencers profiles to create content on social media channels such as YouTube, Instagram and TikTok.
• Create and implement influencer marketing strategies in line with the overall marketing goals to strengthen brand awareness across Spain and ultimately to drive sales.
• Build and maintain strong and long-term partnerships with engaged influencers.
• Study the local market and the competitors to give insight on how to gain a competitive advantage within the market.
• Suggest and implement influencer marketing campaigns to build brand awareness and give more exposure to our influencer partners.
• Act as the main point of contact between YesStyle and influencers offering a unique experience and good service.
• Prepare marketing reports and track various data metrics for influencers.

Requirements

• Bachelor's degree in marketing, communications, or a related field
• At least 2 years of relevant working experience, with a good understanding of influencer market and beauty market for the Spanish market
• Excellent oral and written communication skills in English and Spanish; additional European language skills will be a plus
• Social media savvy (IG, TikTok, YouTube) and understanding of influencer marketing strategies and techniques
• Data analysis skills
• Strong people and communication skills
• Organizational abilities and attention to detail
• Ability to multitask and prioritize tasks in a fast-paced environment
• Analytical mindset with the ability to interpret data
• Good relationship building skills

Why YesStyle

• Be part of the international company with offices around the globe: Hong Kong, Seoul, Berlin, and Tokyo
• Hybrid office policy
• Employee discount on the whole product assortment of YesStyle