Junior Performance Marketing Manager – Focus on Meta

Responsibilities

• Implement performance campaigns across our paid channels (Meta, Google, Pinterest) and own campaign launches, testing and iteration.
• Develop and maintain our campaign structure to enable scalable results.
• Create creative briefs and coordinate execution with internal and external resources.
• Continuously optimize based on KPIs (e.g., CPA, ROAS, CTR, CVR, AOV) and derive clear action steps.
• Conduct performance reviews, produce reports and document learnings and next steps.

Requirements

• At least 1–2 years of hands‑on experience in performance marketing (paid social) with demonstrable results, preferably with Meta Ads.
• Experience setting up and optimizing campaign structures (audiences, retargeting, lookalikes, search setups).
• Confident handling of common KPIs, budget management and testing methodology (A/B tests, iterative testing, creative testing).
• Strong copy and creative sensibility: you can identify why an ad approach works (or doesn’t) and create concrete briefs for creators.
• Start‑up mindset: pragmatic, reliable and eager to learn.

ATS Optimization Keywords

Hard Skills

• performance marketing
• campaign optimization
• A/B testing
• iterative testing
• budget management
• Meta Ads
• audience targeting
• retargeting
• lookalike audiences
• KPI analysis

Soft Skills

• copywriting
• creative sensibility
• pragmatic mindset
• reliability
• eagerness to learn

Industry Keywords

• CPA
• ROAS
• CTR
• CVR
• AOV

Tools & Technologies

• Meta
• Google Ads
• Pinterest Ads