Junior PR Manager – AdTech

• Develop and execute the PR strategy, ensuring alignment with the overall marketing strategy and incorporating branding initiatives
• Implement processes and guidelines for media coverage and media relations
• Oversee personal branding of key staff members and employees of the company
• Measure and analyze key performance indicators (KPIs) related to PR and branding activities
• Work with key journals, podcast hosts and event organizers when necessary
• Work closely with graphic designers and ensure final products have the highest quality before publishing or posting

Requirements

• bachelor’s degree in Marketing, Journalism, or a related field
• Minimum of 1-4 year(s) of experience in PR for marketing
• strong portfolio showcasing published articles or written content in digital marketing media
• proficient in English, both written and verbal
• experience within the Ad-tech/Mar-tech industry (is a plus)
• experience with personal branding campaigns and strategies
• fluent in LinkedIn, Social Media, Journals and Blogging
• experience working with international media outlets
• familiarity with industry-specific PR tools and platforms
• SEO and PPC skills (a big plus)

Core Competencies

Demonstrates expertise in developing and executing PR strategies aligned with marketing goals, while effectively managing media relations and personal branding initiatives. Proficient in measuring KPIs and utilizing industry-specific PR tools to enhance brand visibility.

Highest-signal resume keywords

• PR Strategy Development
• Media Relations Management
• Personal Branding Campaigns
• KPI Measurement and Analysis
• Ad-tech/Mar-tech Experience

Hard Skills

• Digital Marketing
• SEO
• PPC
• Content Creation
• Media Coverage Guidelines
• Performance Analysis
• Branding Initiatives
• Published Articles
• Written Content
• Campaign Strategy

Soft Skills

• Communication
• Collaboration
• Creativity
• Analytical Thinking
• Attention to Detail

Industry Keywords

• Ad-tech
• Mar-tech
• Media Outlets
• International Media
• Branding

Tools & Technologies

• PR Tools
• Social Media Platforms
• LinkedIn
• Blogging Platforms
• Graphic Design Software