Junior SEO, GEO Manager

Stellenbeschreibung:

Your mission at morefire — SEO, GEO strategy & consulting: Together with your clients you develop tailored SEO and GEO strategies and advise them on the sustainable advancement of their organic visibility as well as their visibility in AI-powered search systems.
AI Search & Testing: You analyze the visibility of brands and content in AI-powered search systems, develop structured test and prompt sets, and derive concrete optimization measures.
Technical SEO: You analyze websites, identify technical optimization potentials and derive clear recommendations for action. You also check the technical accessibility of content for search engines and AI systems, including crawling, rendering and indexing.
Content & GEO: You further develop content strategies and optimize content for traditional search engines as well as AI-powered search systems.
Brand and Entity Optimization: You strengthen the digital distinctiveness, authority and trustworthiness of companies, brands, products and expertise beyond their own website and relevant external sources.
Analysis & Monitoring: You conduct market, competitor and SEO analyses, monitor trends and identify new opportunities at an early stage.
Implementation: You plan, coordinate and oversee the implementation of relevant SEO and GEO measures for your clients.
Interdisciplinary Collaboration: Together with colleagues from various online marketing disciplines, you develop cross-channel strategies.
Knowledge Sharing: You pass on your SEO and GEO know-how in workshops, trainings and in exchanges with clients and colleagues.

Requirements

SEO, GEO & AI Search: You have experience in SEO and know the main ranking factors as well as current developments in the GEO area. You are familiar with success factors for AI-powered search systems and can complement classic SEO KPIs with GEO metrics.
Entity, Brand & Off‑page Understanding: You understand how brand authority, consistent entity signals, mentions, digital PR and trustworthy third‑party sources influence discoverability in both traditional and AI-powered search systems.
Technical Understanding: You work routinely with common SEO tools such as Sistrix, Ahrefs or Screaming Frog and have a good understanding of web technologies like HTML, CSS and JavaScript.
Working with LLMs: You are familiar with ChatGPT, Claude, Google’s AI mode and other LLMs. You also create custom GPTs, skills or gems for bespoke problem‑solving strategies and reproducible workflows.
Testing Competence: You work hypothesis‑driven and can evaluate changes across different search systems, topic clusters and timeframes in a structured way.
Customer Orientation: You recognize your clients’ individual challenges and develop sustainable solutions with real added value together with them.
Initiative & Curiosity: You independently immerse yourself in new topics, naturally use research and AI tools as support, and follow new developments in the SEO, GEO and AI space with genuine interest.
Communication: You explain even complex technical topics clearly and communicate confidently in German and English at C‑level.

Core Competencies

Demonstrates expertise in SEO, GEO strategies, and AI-powered search systems, with a strong focus on technical SEO, content optimization, and brand authority. Capable of conducting thorough analyses and implementing effective SEO measures while collaborating across disciplines.