Lead Marketing / Expert Nordics (DK/SE/NO/FI) - all genders

THE ROLE & THE TEAM

The Marketing Lead / Expert for the DK, SE, NO & FI markets drives Consumer Marketing in the respective region which is a part of the Nordic cluster. In this role you would be responsible for bringing the local voice and the market insights to life, driving the brand perception and contributing to the business growth in the region. The Marketing Lead works closely together with Global and Go-To-Market Marketing and Nordic Markets cross‑functional teams to grow market share, customer base and improve business performance through awareness and consideration driving marketing initiatives. This includes global campaigns, local amplifications of global projects but also market specific campaigns and initiatives, developed to capture the local momentum and opportunities. Furthermore, the Marketing Lead strongly contributes to the business performance in collaboration with key business units and stakeholders, specifically with the General Manager and dedicated teams in the Markets to drive the value proposition and bring the market voice to the decision table. This role is Berlin based and relocation is necessary.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• You will create and execute local annual marketing strategy in order to meet the business and growth objectives in respective markets.
• You have a sharp eye on and in-depth understanding of fashion and e‑commerce environment, market’s dynamics, competitive landscape, customer insight and upcoming trends to inform the go-to‑market strategy and the wider Zalando organisation.
• You’ll work the execution of all local go‑to‑market tactics with the Nordics marketing team and are responsible for all creative planning processes jointly with the local agencies.
• You’ll own weekly stand‑up meetings with the go‑to‑marketing team to bring to life all owned, earned and paid initiatives.
• You’ll work closely with Global Marketing Team and cross‑functional teams (Retail, Commercial Planning and Pricing, Business Development, PR, Corporate Communications) in order to define core audiences and tactics to win them over, driving efficiency and unlocking effectiveness by scaling best practices across the region.
• You collaborate in the development (e.g. informing and giving inputs) of global Marketing initiatives, planning and executing local campaign and amplifications that build on audience and market insights.
• You will manage the regional media budget together with the Media Team, with the goal of maximising the effectiveness of the investment, measuring marketing impact, anticipating and capitalising opportunities for growth.
• You develop synergies with other Markets, especially within the Nordic Cluster, both by leveraging initiatives with potential relevance in markets and by scaling local activations, best practices and learnings.

WE’D LOVE TO MEET YOU IF…

• You have 8+ years of marketing and commercial experience, preferably in e-commerce fashion, with a proven track record of driving market share growth. You’ve built and executed successful marketing strategies, especially in Denmark, Sweden and ideally in Norway and Finland.
• You are fluent in English; speaking another language from the markets above is a plus.
• You are an expert on the Scandinavian market, and ideally have experience in Danish & Swedish markets to win the hearts & minds of our consumers further and can provide insights into the local competitive landscape and market trends.
• You have strong experience in planning and executing Regional/Country Marketing Strategy, as well as deep expertise in reaching and engaging users, audiences, and segments through a targeted value proposition and marketing strategy, applying the latest insights and KPIs to strengthen the marketing position and drive market share and revenue growth.
• You have a data‑driven and analytical mindset with advanced e‑commerce analytics tools understanding, result‑oriented mentality, ability to manage different tools and collaborate with various stakeholders.
• You have experience in marketing budget management, end‑to‑end full‑funnel campaign execution and a good track record of on‑campaign management, working with creative, media and influencer marketing agencies.
• You are experienced in getting things done in a fast‑paced and ongoing‑ly changing matrix‑structured organisational environment, you are a highly reliable business partner, passionate and able to prioritise the right business needs, embrace and drive change and hunt for new solutions and improvements.
• You are a team player, well organised and feel comfortable steering several key projects with different stakeholders while acting as an owner & facilitator.
• You are a strong communicator able to manage various stakeholders effectively with a high degree of critical thinking and capable of developing solutions to various business issues.
• You are a passionate achiever with strong leadership skills able to guide and mentor team colleagues and drive healthy and inclusive teams.

INCLUSIVE BY DESIGN

At Zalando, our vision is to be the leading pan‑European ecosystem for fashion and lifestyle e‑commerce – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds. We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace

OUR OFFER

• 27 days of holiday a year to start for full‑time employees
• 2 paid volunteering days a year
• Hybrid working model with up to 60% remote per week; actual practice is up to each team to best support their collaboration
• Work from abroad for up to 30 working days a year
• Employee shares programme
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
• Relocation assistance available (subject to prior agreement)
• Family services, including counselling and support
• Health and wellbeing options (including Wellhub, formerly Gympass)
• Mental health support and coaching available
• Drive your development through our training platform and bi‑annual peer‑to‑peer review