Lead SEA & Paid Social (m/f/x)

# Work With UsLead SEA & Paid Social (m/f/x) page is loaded## Lead SEA & Paid Social (m/f/x)locations: Berlin - Germanytime type: Full timeposted on: Posted 3 Days Agojob requisition id: JR **Your Responsibilities*** Shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores.* Stay ahead of digital trends, bringing fresh tools and approaches into paid media.* Report results clearly, identify growth opportunities, and drive continuous improvement.* Leverage data insights and automation to sharpen campaign strategy and execution.* Work closely with creative teams to deliver localized, platform-tailored assets that connect with audiences.* Plan and optimize prospecting and retargeting campaigns with a sharp focus on KPIs (ROAS, CTR, CPA, CPM).* Lead a small in-house team and guide agency partners, building expertise and collaboration.* Take ownership of campaigns end-to-end, embedding a culture of testing, learning, and optimization.**Your Profile*** Several years of hands-on performance marketing experience, with a strong track record in paid social and paid search.* Genuine connection to subcultures like electronic music, hip-hop, skateboarding, streetwear, or art; excellent English required (German a plus).* Proven ability to manage large budgets across media platforms.* Skilled in product feeds, automation and MMM tools, alongside advanced use of Google Ads, Meta Business Manager, Excel, and Google Analytics.* Deep understanding of performance marketing metrics and optimization techniques, paired with a data-driven mindset.* Strong analytical and problem-solving skills, thriving in fast-moving, agile environments.* Confident communicator with experience mentoring team members and leading cross-functional projects to completion.* Passion for technology, testing, and innovation — with a collaborative approach across departments.
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