Learning Facilitator – AI-Powered Content Creation & Digital Marketing

Responsibilities

• As a member of WBS TRAINING you represent your subject area with passion and vision.


• In your role as a Learning Facilitator, the primary focus is on developing the competencies of course participants.


• In designing your lessons you act both as an instructor and as a support figure in the role of a Learning Facilitator for Learning 4.0.


• This includes subject-specific instruction from the home office in the WBS LearnSpace 3D.


• Use of a variety of teaching methods for course design.


• Guidance and supervision of our retraining participants with their IHK-relevant reports and projects.


• Participation in quality-assurance measures.


• Conducting webinars and online information events.


• Excellent command of German as the language of instruction (C2 level).

Requirements

• Completed vocational training or degree in Computer Science, Data Science, Business Informatics or Marketing.


• Development of data-driven marketing strategies.


• SEO, SEA and social media advertising.


• Customer journey mapping & branding.


• Basic knowledge of HTML5 and CSS3.


• Legal fundamentals of online marketing.


• Social media content creation (including video, reels & short-form formats).


• Storytelling & community management.


• Tools such as Photoshop, Premiere Pro or After Effects.


• Influencer marketing.


• Media law & brand development.


• E-commerce.


• Data-driven marketing.


• Development of e-commerce strategies.


• Building and optimizing online shops.


• CMS platforms and basics of web development.


• SEO/SEA in e-commerce.


• Solid practical experience using AI tools for content creation.


• A comprehensive understanding of current fundamentals and trends in AI media design, project management, automations and AI models.


• Proven experience in adult education (at least 600 hours).


• Pedagogical qualification, e.g. AEVO instructor certificate.


• Strong methodical and didactic skills in knowledge transfer.


• Ability to prepare complex content in a clear, target-group-oriented manner.


• Independent, structured working style and a high level of personal responsibility.


• Strong communication skills and enthusiasm for working with learners.