Local Sales Trainer (f/m/d)

For our region Northern Europe, we are searching for a Local Sales Trainer , based in Munich, (GE, AT, CZ, NL)

Reporting to the Retail Experience Director, the selected candidate will contribute to the elevation of client experience , sales performance and Brand excellence by upskilling Sales Teams, facilitating engaging and impactful training programs, fostering product expertise, and enhancing selling skills and Brand identity.

Accountabilities

1. Create and deploy local training strategy

• Plan and deploy training sessions in line with the WW Training Plan, adapting execution to local market priorities and business needs.
• Develop local training action plans based on in-store observation of Sales Teams and analysis of qualitative and quantitative performance indicators.
• Adapt HQ training materials to the local context, including translation, proofreading, and cultural alignment where required.
• Design and develop additional training content addressing identified local gaps in selling skills, product knowledge, and client experience.
• Coordinate and deliver classroom and in-store training events, ensuring full compliance with Brand guidelines and standards.
• Facilitate sales training on selling skills, product knowledge and Brand universe, and ensure post-training anchoring through Store Manager partnership and activation tools.
• Support Business Partners’ team by delivering Brand and watches training sessions.

2. Coaching & Support

• Partner with Retail teams and Store Managers in identifying and developing the Watches and Accessories in-store Ambassadors by the deployment of a dedicated training plan.
• In partnership with Store Management, lead the discussion on the development of the Sales Team, including hard and soft skills enhancement.
• Maintain regular in-store presence to observe team dynamics, coach on the floor, and animate hands-on product training activities.
• Identify, formalize, and share best practices across the store network, proposing corrective or improvement action plans where needed.

3. Onboarding of new Staff

• Organize and deliver onboarding programs for new Client Advisors and Store Management.

Qualifications / Professional Capabilities

• 5+ years’ experience in retail training or field coaching within a structured store network.
• Effective facilitation in in-store environments.
• Solid knowledge of local market dynamics and industry trends impacting retail performance.
• Strong product knowledge, with the ability to translate features into selling stories.
• Proven coaching and mentoring capability.
• Mobility/flexibility to work across locations and travel within the assigned perimeter.
• Tech-savvy, comfortable with digital learning tools and Office applications.
• Fluent English required; German strongly preferred. Dutch and/or Czech is a plus.
• Client-centric mindset
• Influence and relationship-building skills
• Adaptability and agility
• Impact-driven attitude
• Brand sensitivity

Additional Information

• Option to submit personal expenses (meals, transportation, internet)
• Urban Sports Club
• Health Budget
• An engaging role within an exciting international luxury brand
• Comprehensive onboarding and ongoing support
• Opportunities for training and professional development within the world’s largest luxury group, LVMH