Manager, Marketing, International

Company Overview

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty‑free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi‑brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Naturium, high‑performance, biocompatible, clinically‑effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials formulated for a variety of skin types and needs with high‑performance ingredients. It’s a daily routine that nourishes your skin barrier over time.

We had net sales of $1 billion in Fiscal Year 25 and have delivered 29 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and the fastest‑growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full‑time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year‑round half‑day Fridays, and a hybrid 3‑day‑in‑office, 2‑day‑at‑home work environment.

Position Summary

The Marketing Manager will support the e.l.f. Cosmetics & e.l.f. SKIN 360 EMEA marketing plans, understanding the needs of the brand, consumer, channel owners (paid, owned, earned) and retailers to deliver rich storytelling across our channels, radiating consistency at every touchpoint. This role focuses on EU markets.

Responsibilities

• Set the vision and strategy for our 360 go‑to‑market calendar, defining primary, secondary, seasonal and differentiated stories based on business priorities and innovation big bets.
• Lead the marketing channel teams in 360 execution – organize and collaborate with all cross‑functional teams to build robust end‑to‑end programs, develop strong marketing briefs based on rich brand stories, align content needs of all channel owners, and ensure campaigns come to life across channels with impact.
• Collaborate with creative, digital, IMC, operations and sales to bring brand strategy and storytelling to life from concept through execution.
• Champion a 360 integrated standard that builds seamless integration internally, delivers a frictionless experience to our consumer, drives consistent branding across all touchpoints, and ensures campaigns are implemented as directed.
• Lead the development of internal and retailer presentations, including launch playbooks that consolidate product launch details, message hierarchy, marketing concept, visual assets and go‑to‑market strategy. Strong PowerPoint and/or Keynote visual skills are required, as is the ability to present materials at an executive level.
• Partner with Project Managers to lead the communication of timelines and key updates to drive the 360 go‑to‑market launch timelines.
• Lead retailer marketing plans and execution across all EU markets.

Requirements

• Located in Germany, with willingness to travel within the allocated region.
• BA or BS required.
• 5‑6 years of relevant experience supporting marketing campaigns and product launch strategies, with the goal of raising brand awareness and driving new customer acquisition.
• Fluent in German and English; other European languages a plus.
• Beauty industry background preferred.
• Ability to think creatively, build compelling and fresh ideas based on telling a rich brand narrative.
• Ability to leverage consumer insights and data to inform innovation pipeline and growth opportunities.
• Ability to lead cross‑channel marketing teams, foster responsive and collaborative relationships while driving to execution.
• Ability to work in a fast‑paced environment with cross‑functional partners in multiple geographies, while remaining calm under pressure.
• Excellent written, verbal and visual communication skills; able to convey thoughts clearly through compelling PowerPoint presentations and present with poise, confidence and enthusiasm at an executive level.
• Ability to organize, prioritize and deliver multiple outputs concurrently under time constraints.
• Genuine passion for beauty and following beauty trends; among the first to know about new beauty launches.

Compensation and Benefits

The base salary range for this role is competitive. Total compensation includes base salary, annual company‑based performance bonus, and equity. Employees may earn up to 200% of their target bonus when company performance exceeds defined goals. Additional benefits include medical, dental, and vision insurance; a retirement savings plan; gender‑neutral parental leave; and unlimited paid time off.

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as a detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities and is subject to changes and exceptions at the supervisor’s discretion.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.