Manager Mobile App & CRM Global E-Commerce

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

This role will own the end-to-end global app lifecycle roadmap,from engagement and retention strategy to reportingand analysis, vendor partnerships, and enablement of local market teams.You will work closely with global and localperformancemarketing teams, CRM,UX/UI,BI and Analytics,Engineeringand external vendors to ensure our app ecosystem delivers measurable customer lifetime value.

Define and lead the global app retention and engagement strategy across push notifications, in-app messaging, and other app communication channels

Build lifecycle frameworks covering onboarding, activation, engagement, loyalty, win-back, and reactivation

Establish global best practices and scalable playbooks for local market execution

Drive personalization and segmentation strategiesin partnership with CRM and data teams

Own the global app growth and retention roadmap aligned with businessobjectives

Design and oversee a structured testing framework (A/B, multivariate testing)

Collaborate with product and UX teams to improve app conversion, usability, and engagement

Own strategic relationships with key marketing technology vendors,includingEmarsys(ESP & customer engagement) & Branch (deep linking & attribution)

Act as thecentral pointof contact for local market teams executing app campaigns

Ensure alignment between global strategy and local execution.

Strong experience inCRM, lifecycle, or app marketing within eCommerce,consumertechor fashion/ lifestyleorganizations.

Strong experience managing push, in-app messaging, and deep linking ecosystems

Hands-on experience with marketing automation platforms (experience withEmarsyspreferred)

Experience with mobile attribution and deep linking tools (e.g., Branch)

Strong analytical capability with ability to translate data into strategy

Experience managing cross-functional and international stakeholders.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg. Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward. And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!