Manager of Social Media (x|f|m)

We are looking for a Manager of Social Media (x|f|m) for the Digital Marketing department at Sartorius Stedim Biotech GmbH. In this role you will ensure effective social channel engagement by defining and evolving the global social media framework, translating marketing and communication requirements into consistent, platform‑appropriate content and interactions that strengthen brand presence and support digital engagement across customer touchpoints. This is a full‑time hybrid role requiring some days on site with an opportunity to work some days remotely.

Responsibilities

• Lead and develop a team of social media experts.
• Define and evolve the global social media framework by establishing channel strategies, content principles and governance guidelines to ensure consistent, scalable and brand‑aligned communication across social platforms.
• Translate segmentation logic and orchestrated programs into social media content and interaction approaches by adapting messaging and formats to support engagement and conversion contribution.
• Manage and optimize social media channel performance by analyzing engagement, reach and audience behaviour metrics to improve content effectiveness, active community engagement and interaction quality.
• Manage social media performance by establishing KPIs, reporting structures, measurement approaches, social listening insights and tracking standards to enable data‑driven improvement of social media effectiveness.
• Align social media activities with Marketing, Product Management, Sales, Corporate Communications and Branding to ensure consistent messaging and content alignment to enable coherent cross‑channel engagement and content effectiveness.
• Advance the social media ecosystem by introducing new channels, tactics, content formats and platform capabilities.

Qualifications

• Bachelor’s degree in marketing, communications, business administration or a related field.
• Several years of experience in digital marketing with a focus on social media management and content in a B2B environment with a proven track record in improving digital engagement outcomes.
• Proven track record of developing and implementing a global social media strategy in a corporate environment.
• Strong understanding of social media channels and how they support customer engagement across the digital journey.
• Experience with enterprise social media management platforms and analytics environments.
• Strong analytical and data‑driven mindset with the ability to interpret engagement data and derive optimisation actions.
• Proven ability to collaborate across Marketing, Product Management, Branding, Corporate Communications and cross‑functional teams in complex matrix environments.
• Fluent in English.

Benefits

• Mentoring, leadership programmes, Talent Talks, internal seminar offerings and coaching for managers.
• Large, modern campus with open office spaces, terraces, a company restaurant offering vegetarian and vegan options, a cozy Italian bistro with ice‑cream sales, a fitness studio and a daycare centre.
• Comprehensive onboarding, including a virtual online platform before joining, welcome workshops and a buddy as point of contact.
• Welcoming culture: mutual support, team spirit and international collaboration with communities on numerous topics such as coaching, agile working and a business women network.

We support diversity and inclusion and welcome applications from people of all nationalities, genders, sexual orientations, religions, ages, disabilities and cultural backgrounds.