Manager, Omni Marketing Retail – Contract

Responsibilities

• Manage, customize, and execute growth strategies and beverage solutions in partnership with a retail portfolio of customers based in Canada to drive volume, share growth, value, grow beverage incidence, and profitability across Canada outlets.
• Manage relationships with the brand team, partners, sales, customer contacts, regional and local assets, and other internal and external constituents to support customer programming throughout the year as well as retail channel and digital execution responsibilities.
• Participate in the long‑term and short‑term planning and development of retail strategy, consumer missions, and marketing plans based on fact‑based consumer insights.
• Develop and implement insight‑driven, occasion‑based strategies and partnership marketing programs tailored to meet the needs of both Coca‑Cola and trade partners.
• Collaborate with multiple internal and external stakeholders to play a key role in the development of insight‑driven marketing programs, targeting our consumer and meeting our customers’ strategies.
• Manage marketing spend in accordance with program budgets; ensure strong return on investment of all marketing activities; prioritize and execute.
• Plan, develop and execute channel and customer promotions/programs that leverage brand idea/thinking and consumer insights to drive increased consumer preference and customer activity.
• Provide customer business and value opportunity assessments.
• Serve as marketing generalist, stewarding consumer insights, industry trends, innovation, consumer initiatives, and media leadership within a defined customer portfolio.
• Execute consumer and customer programs tied to Coca‑Cola to fulfill brand and business objectives.
• Prepare reports/presentations of research results by efficiently communicating critical learnings, consumer insights, and conclusions to provide actionable recommendations.
• Develop marketing materials (e.g., POS, sell‑in materials, implementation manual, digital and social etc.) to communicate promotions effectively.
• Write creative briefs that clearly articulate communication objectives and success criteria to inform and direct agency work and creative development.

Requirements

• Bachelor's degree or equivalent combination of education and experience.
• 3+ years experience in omni‑channel marketing, preferably in fast‑moving consumer packaged goods (FMCPG) industry or agency.
• Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs while turning this knowledge into concise actions and results.
• Proven track record for managing competing priorities and delivering sustainable results; leveraging insights to focus on the most important areas of opportunity.
• Propensity for creative problem‑solving and opportunity identification; leverages shopper insights to drive decision making.
• Aptitude for forward‑looking vision and anticipation of future needs; ability to use strategic thinking skills and to integrate brand and shopper strategies into effective omni‑channel marketing programs.
• Collaboration with brand/category teams and other key internal/external stakeholders; effective influence across a wide variety of stakeholders.
• Strong communication skills; effectively communicates and builds relationships at all organizational levels.
• Demonstrated personal leadership skills and influencing ability.
• Proven working experience in digital marketing, particularly within the industry.
• Experience in POS development an asset (including knowledge of POS production processes not limited to briefing, creative review, and production management).
• Intermediate to advanced Microsoft PowerPoint, Word, and Excel skills required.

Core Competencies

Demonstrates expertise in omni‑channel marketing and strategic planning, leveraging consumer insights to develop and execute effective marketing programs. Proven ability to manage relationships with stakeholders and drive brand growth through innovative marketing strategies.