Manager Social Media Motorsport

About the Role

The role develops and implements the social media approach for BU Motorsport to drive engagement and excitement across global social communities. It drives the activation approach and works closely on the development and creation of compelling, timely and platform-relevant social content. The role sits within Brand Management & Communications and collaborates with Brand Marketing, Product, Digital, Retail and Sport Marketing teams, as well as local markets, finance, procurement, creative agencies and external partners. It contributes channel expertise and performance insights to the broader social media direction for BU Motorsport.

Key Responsibilities

• Contribute to the development of the overall social media strategy for BU Motorsport and translate it into actionable content, activation, storytelling and publishing plans.
• Work with Brand Marketing, Product, Digital, Retail and Sport Marketing teams to develop connected social activations and content for relevant brand social channels.
• Support global launch plans around key Motorsport stories, campaigns, products, technologies, innovations and events across brand social platforms.
• Develop and maintain the BU Motorsport voice and social publishing calendar, aligned with key brand, product, athlete, partner and Motorsport moments.
• Maintain relationships with market stakeholders to support local adaptation and implementation of the global Motorsport social direction while ensuring consistency of brand voice and messaging.
• Develop social-first initiatives that strengthen the brand and the distinctive BU Motorsport personality and voice within sport and culture.
• Establish and track relevant KPIs in partnership with Digital Analytics, evaluate the impact of social media activities and translate learnings and patterns into recommendations for ongoing optimisation.
• Manage social media projects, timelines, deliverables and agency resources with a high level of organisation, transparency and follow-through.
• Guide creative agencies and production partners through clear briefs, feedback and delivery management, ensuring work is on time, within budget and on brief.
• Manage the end-to-end implementation of social media campaigns, from briefing and content development through publishing, optimisation and reporting.

Required Experience & Qualifications

• Degree in Marketing, Communications, PR or a related field.
• 4+ years' industry and/or relevant work experience.
• Fluent written and spoken English language skills.
• Experience or passion for Motorsport.
• Good interpersonal/communication skills.
• Experience in marketing campaign development and execution.
• Experience as an interactive strategist, community manager or directly related experience.
• Ability to manage the implementation of a strategic campaign within the social media space.
• Experience in social media moderation and conversation analysis.
• Natural storyteller and visual communicator.
• Understanding of the digital landscape and all social media channels.
• Broad understanding of and passion for the sports and fashion/entertainment industry.
• Written and verbal presentation and organisational skills.

Preferred Skills

• Master Degree / MBA a plus.

Workplace

Herzogenaurach, BY, DE

About the Company

Adidas is an equal opportunity employer committed to fostering an inclusive workplace and welcomes applications from people of all ages, genders (including gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities. adidas does not tolerate harassment or discrimination toward any applicants or employees. adidas actively encourages individuals with disabilities to apply and provides reasonable accommodations throughout the recruitment process.