Manager, UGC

About the Role

Lunar Solar Group is seeking a UGC Client Facilitation Manager to own the end-to-end user-generated content process for assigned client accounts. This role bridges creator management, content production, and client communication; ensuring UGC and TikTok Affiliate initiatives are strategically sound, on-brand, and clearly tied to performance outcomes. You'll be the primary point of contact guiding clients through the UGC lifecycle while coordinating with creators and internal teams to deliver consistent, high-quality content.

Key Responsibilities

• Own the full UGC lifecycle for assigned accounts—sourcing, briefing, reviewing, editing, and delivering content.
• Serve as the primary client-facing lead, presenting UGC strategies, and creative examples that communicate clear value.
• Develop strategic frameworks and creative briefs outlining content goals, audience targeting, and success metrics.
• Ensure content compliance with legal, licensing, brand, and platform guidelines (Meta, TikTok, YouTube).
• Support live shopping initiatives across platforms.

Creator Management & Community Building

• Coordinate creator outreach, negotiation, onboarding, and training to align on brand tone, visual standards, and campaign objectives.
• Build and maintain strong creator relationships to support long-term collaboration and consistent output.

Performance Analysis & Reporting

• Track and analyze organic and paid UGC/TikTok performance, identifying trends, hooks, and formats driving engagement and conversions.
• Prepare and present performance reports to clients and internal stakeholders, emphasizing insights that inform creative direction and ROI.

Internal Collaboration & Brand Content

• Partner with creative, paid media, and account management teams to align UGC strategy with broader campaign goals.
• Produce UGC-style content for Lunar's sales team.
• Build and maintain an internal library of categorized, reusable UGC assets for future campaigns.

Qualifications

• Experience managing client relationships and/or creator/influencer programs, ideally in an agency setting.
• Strong understanding of TikTok, Meta, and YouTube content formats and platform best practices.
• Comfortable with video/content editing tools and basic performance analytics.
• Excellent written and verbal communication skills; confident presenting to clients.
• Highly organized, able to manage multiple accounts and deadlines simultaneously.