Market and Business Intelligence Analyst (m/f/d)

Ottobrunn, DE

Panasonic Industry Europe GmbH | 01‑04‑2026

The Market and Business Intelligence Analyst creates value by delivering data‑driven insights and solutions that support Planning, Sales, Management, Finance, and key teams. This role focuses on developing and maintaining analytical tools, backend systems, and data infrastructure to enable informed decision‑making and identify new growth opportunities.

Responsibilities

• Support pipeline management and forecasting improvements for different business divisions using available data sources.
• Develop and maintain analytical tools and digital platforms to improve efficiency and self‑service capabilities across the organisation.
• Analyse sales records and customer data to identify new business opportunities and market trends.
• Work closely with Product Marketing, Business Development, Global Sales, and Factory organisations to provide insights into product performance and customer business outlooks.
• Design, develop and document ETL processes to integrate and harmonise data from systems such as CRM, ERP (SAP, SD and FICO), and Pricing into the company’s data warehouse or data lake.
• Optimise and document business processes to ensure data quality, consistency, and proper information management.
• Apply technologies such as NoSQL, Machine Learning, and Natural Language Processing to discover new insights and opportunities.
• Maintain, administer and oversee the MBI data warehouse (data lake) and Tableau Server to ensure performance and reliability.

Qualifications

• University degree (MSc, MBA or equivalent) in Business Informatics, Informatics, Economics, Business Economics, Statistics or Mathematics.
• Experience modelling large data sets using SQL and developing data mining, extraction (ETL), and data quality assurance (QA) processes.
• Exceptional communication skills to explain complex findings to sales teams and management and discuss technical solutions with IT specialists.
• Problem‑solving ability to translate commercial or operational challenges into data‑driven solutions and insights.
• Advanced time‑management skills; able to manage large‑scale and short‑term projects with multiple deadlines.

• SQL (preferably T‑SQL/MS Azure Fabric)
• Python (preferably developed skills including knowledge of Git and maintaining own Venv)
• VBA/VBS and/or Power Automate; advanced MS Excel skills.

• Advanced English language skills.
• Willingness to work from the office as required.
• Full right to work in the EU (visa sponsorship not offered).

Benefits

• Contract type: Permanent.
• International working environment.
• Hybrid working – office‑based 2‑3 days per week.
• Contributory pension scheme.
• Access to Employee Assistance Programme.
• Suite of voluntary flexible benefits.

Panasonic is a proud equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, gender identity, disability, or any other protected characteristic.