Marketing Associate, Consumer Card Acquisition

Stellenbeschreibung:

Own the consumer acquisition channel Member Get Member (MGM)
Design, implement, and continuously develop a targeted MGM strategy to scale profitable growth and increase the referral rate
Plan, execute, and monitor acquisition campaigns with a strong focus on results
Develop and implement the incentive strategy
Conduct targeted, personalized multichannel communications
Manage cross-functional projects and implement innovations
Develop new customer touchpoints to improve the customer experience
Take a holistic approach to optimizing acquisition initiatives and processes
Plan and manage the budget efficiently to achieve key acquisition metrics
Manage stakeholders and build close relationships with internal, cross-functional teams
Manage external partners, agencies, and service providers

Requirements

A completed degree in business administration or a comparable qualification
3+ years of experience in a B2C marketing or sales role
Initial experience developing successful acquisition and creative campaigns
Basic knowledge of multichannel marketing, digital campaign management, and the development of marketing assets
Strong analytical and technical understanding, with an enthusiasm for learning new subject areas, processes, and technologies
Initial experience managing agencies and service providers
A professional manner and excellent communication skills in German and English
Structured, solution-oriented, self-directed, and collaborative working style
Very good knowledge of standard Microsoft Office applications
Authorization to work for American Express in Germany is required; the company does not provide visa sponsorship for this position

Core Competencies

Demonstrates expertise in developing and executing consumer acquisition strategies, particularly through Member Get Member initiatives, while effectively managing cross-functional projects and stakeholder relationships. Proficient in multichannel marketing and campaign management, with strong analytical skills to optimize acquisition processes.