Marketing & Brand Manager (All Genders)

"Shaping the Future – Sustainably, Innovatively, and Responsibly."

At WIK Group, our mission is to deliver excellence in product development and advanced manufacturing technologies, offering tailored solutions to our customers. However, for us, success goes beyond economic growth – we believe that true innovation only arises when it harmonizes with our environment.

Strategy, Marketing & Business Development – A Mindset for the Now and the Future

We are looking for individuals who share our purpose and want to join us on our journey to create a more sustainable and circular future. If you have the same relentless drive to make a difference and consider yourself someone who is organised, yet energetic and fun to work with then you are exactly the person we need! In this role you will work as part of the global Strategy, Marketing & Business Development team at WIK Group.

About the role:

As a Marketing & Brand Manager (All Genders) at WIK Group, you will turn our marketing priorities into impactful activities across brand, content, digital channels and events. Working across Sales, Product Categories, Innovation and Sustainability, you will coordinate internal teams and external specialists to bring ideas from brief to execution

What you will do:

Deliver marketing projects

• Turn priorities into clear briefs, plans and calendars. Coordinate stakeholders, budgets, reviews and external partners, proactively identifying gaps an opportunities to deliver projects with focus and excellence.
• Gather customer, market and competitor insights and translate them into useful recommendations for marketing activities.

Build the brand and content

• Ensure consistent use of WIK’s brand and messaging across presentations, sales materials, campaigns and communications.
• Coordinate compelling content, including product stories, case studies, articles and thought leadership, with internal experts and external specialists.

Activate events and partnerships

• Plan and coordinate trade shows, conferences, customer events and selected partnerships, from messaging and materials through to follow-up.
• Coordinate website, content, email and social activities, working with specialists on SEO, GEO, paid media, analytics and design. Track performance and recommend improvements.

Partner with Sales & Categories

• Develop relevant sales and customer materials and support lead capture, qualification and CRM handover, working closely with Sales & Categories

Your profile

What you bring:

• Educational Background: a degree in Marketing, Communications, Business, or a related field.
• Experience: > 5 years of B2B marketing experience, ideally with complex products, technologies or services. Manufacturing or relevant systems knowledge would be welcome.
• Strong project management: you can write a good brief, coordinate multiple people and suppliers, manage details and deadlines, and bring a piece of work to completion.
• Sound marketing judgment across content, events, digital channels and brand. You do not need to be the specialist in every discipline, but you know how to work well with one
• Clear writing, curiosity, confidence with colleagues in different functions, and an interest in how customers make decisions.
• Sector knowledge in Water & Beverage Systems is beneficial.
• Proficiency with HubSpot (or similar), WordPress and Microsoft 365 is needed; Adobe or Figma design products are beneficial.
• Attitude: confident project manager with hands-on mentality that knows how to strike the right balance in teamplay and project drive.
• Language Skills: Fluent in English; additional languages are a plus.

Why us?

You will be part of an international team working on product development, advanced manufacturing and more responsible ways of making things.
We aim to become a global leader in technologically advanced, sustainable products that improve quality of life while using resources responsibly. Our work brings together people and expertise across several countries and business areas.
Onboarding may involve virtual or in-person collaboration with colleagues in Shenzhen, Batam, Prilep and Lucerne. Your main workplace will be in Essen, Germany.

About us

"Shaping the Future – Sustainably, Innovatively, and Responsibly."
At WIK Group, our mission is to deliver excellence in product development and advanced manufacturing technologies, offering tailored solutions to our customers. However, for us, success goes beyond economic growth – we believe that true innovation only arises when it harmonizes with our environment.
Our vision is clear: We aspire to be a global leader in developing and producing technologically advanced and sustainable products. We are passionate about improving the quality of life for people while preserving the resources of our planet. Our commitment to sustainability and regenerative technologies is deeply rooted in our corporate philosophy.