Marketing & Business Analyst - E-Commerce (m/f/d)

Provide E-commerce departments with relevant data, clear analysis and actionable recommendations. Support data-driven decision-making to improve marketing effectiveness, business performance and profitable growth.

What to expect:

• Reporting: Design dashboards and reports; define meaningful KPIs in close coordination with specialist departments. Identify missing information and work with our MarTech & Data teams to address these needs.
• Business planning: Support Marketing managers in developing business cases, forecasts and business plans. Assess commercial assumptions and support in explaining deviations between planned and actual performance.
• Business and marketing analysis: Analyse sales, revenue, profitability and customer behaviour across markets and marketing channels. Explain performance drivers and recommend actions to improve marketing investment, conversion and repeat purchasing.
• Marketing tracking: Adapt tracking requirements to business needs in collaboration with Business Intelligence and technical teams. Understand data quality and limitations when interpreting results.
• Attribution: Further develop the assessment of marketing channels' contribution to business results, accounting for changing data availability and the interaction between channels.
• Collaboration and stakeholder management: Work closely with E-commerce, EVENTIM Business Intelligence, Product and Controlling. Represent Marketing Intelligence to international EVENTIM companies and partners, communicate findings clearly and support decisions.
• Data-driven decision-making: Proactively identify business opportunities, challenge assumptions constructively and help stakeholders turn insights into actions and evaluate their impact.
• Further development: Extend the analytics service in response to business needs and relevant developments, including onsite&app analysis, customer journey analysis and A/B testing.

What you'll need:

• Relevant experience in marketing or business analytics, ideally within fast moving e-commerce companies.
• Strong commercial understanding of how e-commerce companies operate, including revenue drivers, marketing costs and profitability.
• Practical understanding of digital marketing channels-including search, social, display, affiliates and CRM-and their role in customer acquisition and retention.
• Structured, analytical approach to business questions, with strong numerical judgement and the ability to derive practical recommendations.
• Proficiency in analytical and reporting tools, particularly Excel; SQL knowledge is an advantage.
• Understanding of tracking data and data sources, with the ability to assess whether figures are reliable and conclusions are justified.
• Very good communication skills and the confidence to explain findings, challenge assumptions and communicate clearly to stakeholders.
• Self-driven, accurate and pragmatic, with the ability to prioritise by business relevance.
• Interest in current developments in marketing and e-commerce analytics.
• Professional working proficiency in English; fluency in German is a strong advantage.

Benefits

• 30 days of paid vacation plus the option of up to 15 days of unpaid leave
• 25 days of workation within the EU
• Flexible working hours
• Sofa Concerts and employee events
• Discounts on ticket purchases & opportunities for clearing assignments
• Corporate benefits and discounts at KESS
• Central location & subsidy for a Job Ticket or Germany Ticket
• Bike leasing
• Mental health program & company pension scheme
• "GoFluent" language learning platform as well as Lunch & Learn sessions

We value diversity and treat all applications equally - regardless of gender, background, age, religion, disability, or sexual orientation. Different perspectives enrich our team and make EVENTIM stronger.