Marketing Business Partner – Consulting

Responsibilities

• Responsible for planning, structuring and prioritizing projects and tasks in line with company objectives.
• Develop robust business cases to evaluate marketing initiatives and investments.
• Provide strategic advice to internal and external stakeholders on marketing matters with a clear focus on business impact.
• Build and maintain long‑term client relationships using a key‑account approach.
• Translate business requirements into actionable marketing strategies and activities.
• Work closely with cross‑functional teams (e.g., Performance Marketing, Data, Creative) to ensure successful implementation.
• Identify optimization potential in processes, structures and campaigns.
• Lead and manage (digital) marketing projects—ideally using agile methodologies such as Scrum.
• Ensure quality, timing and budgets across your projects.

Requirements

• Several years of experience in digital marketing, ideally at an agency, in an in‑house marketing team, or in a consulting role.
• Strong understanding of marketing and sales interdependencies and their impact on company goals and KPIs.
• Experience in developing and evaluating business cases and in data‑driven decision‑making.
• Excellent communication and advisory skills to engage with stakeholders on an equal footing.
• Experience in Key Account Management or supporting strategic clients is an advantage.
• Solid experience in project management, preferably with agile methods (e.g., Scrum).
• Structured, analytical and solution‑oriented working style—you think conceptually and also execute operationally.
• Hands‑on mentality: you are a doer and drive initiatives forward independently.
• Confident presence and the ability to explain complex matters clearly.
• Fluent German language skills, spoken and written (C2 level); good English is a plus.