Marketing Campaign & Operations Manager (m/f/d)

Company Overview

CWS Hygiene is the market leader in sustainable hand and washroom hygiene and a true pioneer in our industry. You’ve probably already come across us in the washrooms of an airport, on a floor mat at the entrance of an office building, or at a service station. Our solutions are present everywhere in daily life: in educational institutions, retail, industry, as well as in hospitality and gastronomy. In Germany, around 1,500 colleagues serve more than 65,000 existing customers every day.

About the Role: Marketing Campaign & Operations Manager (m/f/d)

Ref. No.: JR

Reporting to the Head of Marketing Analytics & Sales Campaigns, you will be responsible for the successful execution of strategic marketing and sales campaigns across 15 European countries. You will ensure campaign success through structured planning, operational excellence, and precise performance tracking, acting as a central hub collaborating closely with Analytics, Marketing Automation, Sales, Product Marketing, and regional units.

Key Responsibilities

• Plan, coordinate, and execute strategic marketing and sales campaigns across multiple European markets.
• Develop detailed campaign implementation plans, timelines, and project schedules to ensure successful delivery.
• Coordinate campaign activities across regional marketing teams and cross‑functional stakeholders.
• Support campaign execution within Salesforce MCAE (Pardot), including audience selection, campaign set‑up, testing, and quality assurance.
• Monitor campaign performance, track KPIs, and coordinate post‑campaign reviews to drive continuous improvement.
• Manage project documentation, facilitate meetings, and ensure transparent communication and status reporting across all stakeholders.

Key qualities include strong organizational skills, collaboration, and the ability to thrive in a fast‑paced international environment where multiple projects and stakeholders co‑exist.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field is preferred but not required.
• Relevant professional experience in Marketing Campaign Management, Operations, or a comparable field is essential.
• Experience in project management, including campaign coordination, stakeholder alignment, briefing, and follow‑up activities.
• Hands‑on experience with Salesforce MCAE (Pardot), including campaign set‑up, audience segmentation and campaign execution.
• Strong understanding of marketing operations and customer journey management.
• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Ability to interpret campaign performance data and translate insights into actionable improvements.
• Strong communication and stakeholder management skills in an international environment.
• Proficiency in reporting tools: Excel and Power BI.

Benefits & Work Environment

Working at CWS Hygiene means being part of a dynamic and international environment. You’ll have the opportunity to quickly take on responsibility and develop both professionally and personally. Core values include putting the customer first, supporting each other, continuous improvement, responsibility, and striving for success.

• Attractive compensation package including bonus.
• 30 days of vacation.
• Hybrid working model with a flexible approach, typically working from the office three days per week (usually Tuesday to Thursday).
• International collaboration with cross‑functional teams across Europe.
• Employee benefits such as company pension scheme, JobRad (bike leasing), corporate benefits, and more.
• Structured onboarding and regular team‑building activities and company events to strengthen collaboration and team spirit.

About CWS Hygiene

With innovative, sustainable, and digitalized service solutions, CWS Hygiene ensures health, safety, and protection in the workplace and public spaces. Our rental‑based circular economy model contributes to a healthier and safer future. In Germany, more than 1,500 employees support over 65,000 customers, with a total workforce of around 4,000 across Europe. CWS Hygiene operates in 15 European countries and is owned by Franz Haniel & Cie. GmbH.