Marketing & Communications Manager

• Develop the marketing strategy for the product and its modules
• Manage external agencies and service providers
• Build visibility in the healthcare and tech markets
• Conduct targeted press relations and strategic topic placement
• Plan and coordinate external appearances, from trade shows to customer events
• Own the digital presence and ensure a consistent brand appearance
• Create internal transparency and develop an employer brand in collaboration with HR

Requirements

• Degree in communications, marketing, journalism or a comparable qualification
• 4-7 years of experience in marketing and communications, ideally in a digital B2B environment
• Proven track record of successfully positioning digital products or solutions in the market
• Knowledge of the structures, stakeholders and specific features of the German healthcare market
• Experience with budget responsibility and managing external service providers
• Both a strategist and a hands-on implementer
• Confident working with systems that enable data-driven decision making
• German language skills at C2 level

Core Competencies

Demonstrates expertise in developing marketing strategies and managing external agencies within the healthcare and tech markets. Proven ability to position digital products effectively while ensuring a consistent brand presence and leveraging data-driven decision-making.

Highest-signal resume keywords

• Marketing Strategy Development
• Digital B2B Marketing Experience
• German Healthcare Market Knowledge
• Budget Management
• German Language Skills (C2 Level)

ATS Optimization Keywords

Hard Skills

• Marketing
• Communications
• Digital Product Positioning
• Data-Driven Decision Making
• Employer Branding

Soft Skills

• Strategic Thinking
• Hands-On Implementation
• Collaboration

Industry Keywords

• Healthcare Market
• Tech Market
• B2B Environment

Tools & Technologies

• External Agency Management
• Press Relations
• Event Coordination